Head of Marketing Analytics

6 days ago

London, Greater London, United Kingdom Saul & Partners Executive Search Full time
Job Description

Job Title: Head of Marketing Analytics

Company: Saul & Partners Executive Search

Job Type: Full-time

Location: Remote

Job Summary

We are seeking an experienced Head of Marketing Analytics to join our team at Saul & Partners Executive Search. As a key member of our marketing team, you will be responsible for driving quantitative understanding of our client's marketing performance and their customers.

Key Responsibilities
  • Design and Implement Marketing Analytics Framework: Develop and implement a comprehensive marketing analytics framework to measure and analyze marketing performance.
  • Lead Cross-Functional Team: Collaborate with cross-functional teams, including marketing, product, and development, to implement marketing analytics tools and strategies.
  • Develop and Generate Custom Marketing Dashboards: Create custom marketing dashboards to provide actionable insights to our client's management team.
  • Report on Key Metrics: Analyze and report on key metrics, including conversion rates, customer retention, and revenue attribution.
  • Perform ROI Analysis: Conduct ROI analysis to evaluate the efficiency and effectiveness of different marketing campaigns.
  • Perform Ad-Hoc Analytics: Perform ad-hoc analytics and conversion optimization consultancies for clients.
Requirements
  • Prior Experience: Prior experience of leading and using successful analytics implementations.
  • Digital Marketing Channels: Experience with digital marketing channels, including PPC, display, and affiliates.
  • Web and Mobile Analytics: Familiarity with web and mobile analytics platforms.
  • Tagging for Analytics: Experience with tagging for analytics and attribution tools.
  • Analysis Skills: First-rate analysis skills and very high level of numeracy, including qualifications and/or significant experience in statistical techniques.
  • Data-Related Software: Expertise using data-related software, including Google Analytics, Microsoft Excel, and potentially other modeling packages.
  • Customer Segmentation: Understanding of customer segmentation, customer retention, CRM tools, social, and ability to make good recommendations for tools.
  • Interpersonal and Communication Skills: Strong interpersonal and communication skills, with ability to present coherent recommendations based on fact and analysis.
  • Degree-Level Education: Degree-level education required, preferably in mathematics, statistics, or other quantitative disciplines.
What We Offer

We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.

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