Data Insights Specialist

2 weeks ago

Dartford, United Kingdom New Appointments Group Full time
E-commerce Data Analyst Role Overview

The E-commerce Data Analyst plays a pivotal role in driving data-driven decision-making across the e-commerce business. This role focuses on collecting, analysing, and interpreting data related to website performance, customer behaviour, and sales trends. The analyst will provide actionable insights that help optimise marketing campaigns, product listings, pricing strategies, and overall customer experience.

Key Responsibilities:
  • Data Collection & Analysis: Gather data from various sources, including Google Analytics, e-commerce platforms, CRM systems, our existing BI data infrastructure and social media analytics tools. Analyse data to identify trends, patterns, and insights.
  • Performance Reporting: Create and maintain dashboards and reports that track key performance indicators (KPIs) such as traffic, conversion rates, average order value, customer acquisition cost, and lifetime value.
  • Customer Behaviour Analysis: Study customer behaviour, including browsing patterns, purchase habits, and drop-off points, to inform decisions about site design, marketing strategies, and product offerings.
  • A/B Testing & Experimentation: Design and execute A/B tests to evaluate the effectiveness of different marketing strategies, website layouts, and promotional campaigns.
  • Forecasting & Budgeting: Use historical data and predictive models to forecast sales trends and guide budget allocation for marketing and advertising spend.
Requirements:
  • Strong proficiency in data analysis tools such as Google Analytics, SQL, Excel, and data visualisation software like Tableau or Power BI.
  • Experience with A/B testing and statistical analysis.
  • Analytical mindset with the ability to translate complex data into actionable insights.
  • Excellent attention to detail and problem-solving skills.
  • Ability to communicate insights clearly to non-technical team members and management.

This is a fantastic opportunity to join a driven company and bring ideas and be proactive in the business.

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