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Data Insights Specialist
2 months ago
The E-commerce Data Analyst plays a crucial role in driving data-driven decision-making across the e-commerce business. This role focuses on collecting, analysing, and interpreting data related to website performance, customer behaviour, and sales trends. The analyst will provide actionable insights that help optimise marketing campaigns, product listings, pricing strategies, and overall customer experience.
Key Responsibilities- Data Collection & Analysis: Gather data from various sources, including Google Analytics, e-commerce platforms, CRM systems, and social media analytics tools. Analyse data to identify trends, patterns, and insights.
- Performance Reporting: Create and maintain dashboards and reports that track key performance indicators (KPIs) such as traffic, conversion rates, average order value, customer acquisition cost, and lifetime value.
- Customer Behaviour Analysis: A/B Testing & Experimentation: Design and execute A/B tests to evaluate the effectiveness of different marketing strategies, website layouts, and promotional campaigns.
- Forecasting & Budgeting: Use historical data and predictive models to forecast sales trends and guide budget allocation for marketing and advertising spend.
- Collaboration with Teams: Work closely with e-commerce manager, customer service team, and management to ensure that data insights are effectively utilised across the business.
- Strong Proficiency: In data analysis tools such as Google Analytics, SQL, Excel, and data visualisation software like Tableau or Power BI.
- Experience: With A/B testing and statistical analysis.
- Analytical Mindset: With the ability to translate complex data into actionable insights.
- Commitment: To diversity, equality, and opportunity for all.
