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Brand Development Specialist

2 months ago


St Albans, Hertfordshire, United Kingdom Tarsh & Partners Marketing Recruitment Full time
Job Overview

We are seeking a highly skilled Brand Manager to join our marketing team at Tarsh & Partners Marketing Recruitment. As a key member of our team, you will be responsible for driving brand growth and development across one of our key brands.

Key Responsibilities:

  • Brand Performance Monitoring: Closely monitor brand performance, set clear KPIs and objectives, and develop strategies to drive growth.
  • Brand Planning: Create annual brand plans and contribute to the development of long-term marketing strategies.
  • Product Development: Lead new product development (NPD) and existing product development (EPD) initiatives, ensuring alignment with brand goals.
  • Packaging Development: Collaborate with cross-functional teams to design and develop packaging that meets brand standards.
  • Agency and Media Partnerships: Build and maintain relationships with agencies and media partners to drive brand awareness and engagement.
  • Shopper Marketing: Identify and unlock shopper marketing opportunities to drive brand performance in-store.
  • Sales Support: Work closely with sales colleagues across the grocery channel to ensure alignment and drive sales growth.

Requirements:

  • FMCG Experience: Proven experience in FMCG brand marketing, with a strong track record of success at Brand Manager level.
  • UK Grocery Channel Knowledge: In-depth knowledge of the UK grocery channel, including market trends and consumer behavior.
  • Relationship Building: Ability to build strong relationships with internal stakeholders, agencies, and media partners.
  • Commercial Acumen: Excellent commercial and data analysis skills, with the ability to drive business growth.
  • Project Management: Strong project management skills, with the ability to deliver multiple projects simultaneously.