Content Strategy Lead

1 week ago

Swindon, Swindon, United Kingdom Nationwide Building Society Full time
About the Role

We are seeking a highly skilled Marketing Creative Director to join our team at Nationwide Building Society. As a key member of our Personalisation & Performance Marketing Team, you will be responsible for defining the content strategy, goals, and standards for assets produced by the squad to achieve our commercial and brand outcomes.

Key Responsibilities:

  • Define the content strategy, goals, and standards for assets produced by the squad.
  • Manage the content team within the squad to provide direction and clarity on what's needed from a creative perspective.
  • Provide support and mentoring through delivery.
  • Have line management responsibility for the content team within the squad, setting goals and having active performance conversations to ensure a high-performing team.
  • Understand how campaigns are performing against their key objectives and provide learnings and insight for future optimisations and test strategies to improve the campaign and customer experience.
  • Work within your team to generate new, creative, and innovative ideas.
  • Ensure all campaigns delivered by the squad are on brand, on time, and within budget.
  • Be responsible for the quality control of the assets produced and ensuring all assets meet all regulatory requirements, managing these assets through all relevant local controls.
  • Collaborate within the squad, key stakeholders, and third-party suppliers to ensure successful delivery of the campaign and onward journey.

Requirements:

  • Copy and creative expertise – experience in developing high-quality customer communications.
  • A good communicator and influencer, confident at both writing and presenting, experience in creating engaging communications that capture an audience.
  • Experience working within a marketing or direct marketing environment, across direct marketing channels. Financial sector experience is desirable but not essential.
  • Experience of managing and influencing internal stakeholders and agencies.
  • Leadership and mentoring experience.
  • Experience of leading teams to deliver a campaign.
  • Excellent planning and organisational skills and ability to manage and own multiple competing priorities and deliverables. Able to work within a well-governed environment and optimise processes.
  • Proactive and empowered to make decisions within a framework. Resilient in your approach, able to overcome setbacks and have a solution-focused mindset.

About Us:

Nationwide Building Society is a leading financial institution that is committed to building a truly inclusive society. We believe that every person, regardless of their diversity, background, or circumstance, should have access to and be able to participate in fully. Our diverse workforce is essential to providing products and services that respond to the needs of our customers.

We offer a hybrid working approach that brings colleagues together across our UK-wide estate while also supporting generous access to home working. We value our time in the office to solve problems, learn, and feel connected.

What We Offer:

  • A personal pension – if you put in 7% of your salary, we'll top up by a further 16%.
  • Up to 2 days of paid volunteering a year.
  • Life assurance worth 8x your salary.
  • A great selection of additional benefits through our salary sacrifice scheme.
  • Wellhub – Access to a range of free and paid options for health and wellness.
  • Access to an annual performance-related bonus.
  • Access to training to help you develop and progress your career.
  • 25 days holiday, pro rata.

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