Marketing Creative Lead

4 days ago

Swindon, Swindon, United Kingdom Nationwide Building Society Full time
About the Role

We are seeking a highly skilled and experienced Marketing Creative Lead to join our Personalisation & Performance Marketing Team. As a key member of our squad, you will play a crucial role in defining the content strategy, goals, and standards for assets produced by the team.

Key Responsibilities
  • Define the content strategy, goals, and standards for assets produced by the team.
  • Manage the content team within the squad to provide direction and clarity on what's needed from a creative perspective.
  • Provide support and mentoring through delivery.
  • Line management responsibility for the content team within the squad, setting goals and having active performance conversations to ensure a high-performing team.
  • Understand how campaigns are performing against their key objectives and provide learnings and insight for future optimisations and test strategies to improve the campaign and customer experience.
  • Work within the team to generate new, creative, and innovative ideas.
  • Ensure all campaigns delivered by the squad are on brand, on time, and within budget.
  • Quality control of the assets produced, ensuring they meet all regulatory requirements and manage these assets through all relevant local controls.
  • Collaborate with the Creative Centre of Excellence team to ensure we are delivering best-in-class creative and support with identifying opportunities to enhance skills and knowledge.
About You

We are looking for someone who has:

  • Copy and creative expertise – experience in developing high-quality customer communications.
  • Good communication and influencing skills, confident at both writing and presenting, experience in creating engaging communications that capture an audience.
  • Experience working within a marketing or direct marketing environment, across direct marketing channels.
  • Experience of managing and influencing internal stakeholders and agencies.
  • Leadership and mentoring experience.
  • Experience of leading teams to deliver a campaign.
  • Excellent planning and organisational skills and ability to manage and own multiple competing priorities and deliverables.
  • Proactive and empowered to make decisions within a framework.
  • Resilient in your approach, able to overcome setbacks and have a solution-focused mindset.
About Nationwide

At Nationwide, we're focused on building a truly inclusive society. An inclusive society where every person, regardless of their diversity, background, or circumstance, has access to and can participate in fully. The more diverse our workforce is, the better we can provide products and services that respond to the needs of our customers.

We offer hybrid working wherever possible, bringing colleagues together across our UK-wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected.

Our Customer First Behaviours

We're looking for someone who embodies our Customer First behaviours:

  • Say it straight – being honest and direct with good intent and saying what needs to be said in the room.
  • Push for better – aiming high and constantly looking for better in how we work together and serve our customers and members.
  • Get it done – prioritising what will have the greatest impact, being decisive, and taking accountability for delivering on the end-to-end outcome.
Employee Benefits

We offer a range of employee benefits, including:

  • A personal pension – if you put in 7% of your salary, we'll top up by a further 16%.
  • Up to 2 days of paid volunteering a year.
  • Life assurance worth 8x your salary.
  • A great selection of additional benefits through our salary sacrifice scheme.
  • Wellhub – access to a range of free and paid options for health and wellness.
  • Access to an annual performance-related bonus.
  • Access to training to help you develop and progress your career.
  • 25 days holiday, pro rata.

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