Personalisation Marketing Manager

6 days ago

Swindon, Swindon, United Kingdom Nationwide Building Society Full time
About the Role

We are seeking a highly skilled and experienced Marketing Creative Lead to join our Personalisation & Performance Marketing Team as part of the Personalisation squad. As a key member of our team, you will be responsible for defining the content strategy, goals, and standards for assets produced by the squad to achieve our commercial and brand outcomes.

Key Responsibilities
  • Define the content strategy, goals, and standards for assets produced by the squad.
  • Manage the content team within the squad to provide direction and clarity on what's needed from a creative perspective.
  • Provide support and mentoring through delivery.
  • Have line management responsibility for the content team within the squad, setting goals and having active performance conversations to ensure a high-performing team.
  • Understand how campaigns are performing against their key objectives and provide learnings and insight for future optimisations and test strategies to improve the campaign and customer experience.
  • Work within your team to generate new, creative, and innovative ideas.
  • Ensure all campaigns delivered by the squad are on brand, on time, and within budget.
  • Be responsible for the quality control of the assets produced and ensuring all assets meet all regulatory requirements, managing these assets through all relevant local controls.
  • Collaborate within the squad, key stakeholders, and third-party suppliers to ensure successful delivery of the campaign and onward journey.
About You
  • You will have copy and creative expertise, experience in developing high-quality customer communications.
  • You will be a good communicator and influencer, confident at both writing and presenting, with experience in creating engaging communications that capture an audience.
  • You will have experience working within a marketing or direct marketing environment, across direct marketing channels.
  • You will have experience of managing and influencing internal stakeholders and agencies.
  • You will have leadership and mentoring experience.
  • You will have experience of leading teams to deliver a campaign.
  • You will have excellent planning and organisational skills and the ability to manage and own multiple competing priorities and deliverables.
  • You will be proactive and empowered to make decisions within a framework.
  • You will be resilient in your approach, able to overcome setbacks, and have a solution-focused mindset.
Our Customer First Behaviours
  • Say it straight - This is about being honest and direct with good intent and saying what needs to be said in the room.
  • PUSH for better - This is about aiming high and constantly looking for better in how we work together and serve our customers and members.
  • Get it done - This is about prioritising what will have the greatest impact, being decisive, and taking accountability for delivering on the end-to-end outcome.
What We Offer
  • A personal pension - if you put in 7% of your salary, we'll top up by a further 16%
  • Up to 2 days of paid volunteering a year
  • Life assurance worth 8x your salary
  • A great selection of additional benefits through our salary sacrifice scheme
  • Wellhub - Access to a range of free and paid options for health and wellness.
  • Access to an annual performance-related bonus
  • Access to training to help you develop and progress your career
  • 25 days holiday, pro rata

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