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Personalisation Manager

2 months ago

Swindon, Swindon, United Kingdom The National Trust Full time
About the Role

We are seeking a highly motivated and experienced Personalisation Manager to join our Marketing team at The National Trust. As a key member of our team, you will play a pivotal role in implementing and managing Salesforce Marketing Cloud Personalisation.

Key Responsibilities
  • Develop and implement a comprehensive personalisation strategy across marketing channels, aligning it to our audience strategy and goals.
  • Work closely with Insight, Digital, Content Marketing, Channels, IT Digital, CRM, Customer Journeys and Marketing Automation teams to plan and co-ordinate effort across digital platforms.
  • Write epics, user stories and acceptance criteria and ensure that requirements are fed into respective teams in a timely and accurate manner.
  • Build strong working relationships with C&M colleagues, anticipating and identifying issues early and creatively driving through pragmatic solutions.
  • Use quantitative and qualitative data to continuously seek to better understand our current and future supporters.
Requirements
  • Proven experience in direct or digital marketing and experience implementing or managing Martech solutions.
  • Excellent analytical skills with knowledge and experience of data-driven hypotheses and A/B testing.
  • Experience using audience segmentation for targeting and personalising communications and digital interactions across marketing channels.
  • Excellent communication and influencing skills with strong stakeholder management skills.
  • Ability to plan and structure work to deliver integrated campaigns and journeys across teams.
What We Offer
  • Substantial pension scheme of up to 10% basic salary.
  • Free entry to National Trust places for you, a guest and your children (under 18).
  • Rental deposit loan scheme.
  • Season ticket loan.
  • EV car lease scheme.
  • Perks at work discounts such as gym memberships, shopping discount codes, cinema discounts.
  • Holiday allowance up to 32 days relating to length of service, plus holiday purchase scheme, subject to meeting minimum criteria.
  • Flexible working whenever possible.
  • Employee assistance programme.
  • Free parking at most Trust places.
About Us

The National Trust is a charity that protects and preserves historic sites and green spaces for future generations. We are committed to creating an inclusive culture where everyone feels they belong. We welcome and value difference, and we are proud to be an equal opportunities employer.