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CRM Performance Marketing Analyst

2 months ago

London, Greater London, United Kingdom Aquent GmbH Full time
Central London - Hybrid (3 days on-site)

Up to £74,000 per annum, pro rata (PAYE)

We're seeking an experienced Performance Marketing Analyst to join our fintech client's team for a 12-month contract.

Key Responsibilities:
  • Holistic Data Analysis: Dive deep into digital media channel data to provide a comprehensive view of the company's accountant-focused media regularly.
  • ROI Measurement: Evaluate the Return on Investment (ROI) of online advertising campaigns and uncover the influence of "Above the Line" media in driving leads to our Sales Team.
  • Performance Insights: Collaborate with the Performance Marketing Team to deliver insightful recommendations for optimizing media spend and driving high-quality leads.
  • KPI Reporting: Report on marketing and Sales Key Performance Indicators (KPIs), offering a nuanced understanding of performance by campaign and audience type.
  • Attribution Modeling: Explore and implement digital attribution models, ensuring accurate, data-driven attribution to our digital channels.
  • Lead Lifecycle Optimization: Collaborate with the Sales Team to comprehend drivers behind lead quality and optimize the lead lifecycle management for improved conversion rates.
  • Data Integration: Assist in integrating various lead data sources and seamlessly stitching them together across our database systems.
Requirements:
  • Experience in SQL, and Python or Tableau
  • Hands-on experience in marketing analysis, lead scoring, attribution modeling, or similar quantitative insights for enhancing marketing performance.
  • Strong understanding of diverse marketing channels, including SEM strategies, PPC, Digital Media campaigns, OOH, and in-person events, as well as the ad tech ecosystem.
  • Proficient in connecting multiple data sources to unveil meaningful insights and patterns.

If you're ready to make a significant impact and shape the future of our client's marketing efforts, apply now.

About Our Client:

Our Client is a global technology platform that specialises in overcoming the world's most important financial challenges. Their products and services are driven by artificial intelligence, and their accounting software is one of their most recognisable creations. Considered one of the top companies to work for, they are proud of their company culture and entrepreneurial spirit.