CRM Data Analyst

4 weeks ago

London, Greater London, United Kingdom WCS Group Full time

The WCS Group is seeking a skilled CRM Data Analyst to join their team. As a CRM Data Analyst, you will work closely with the Head of Sales Operations to maintain and analyze Marlowe Environmental Service's core CRM solution, Gold-Vision. This includes collecting and analyzing customer data, identifying trends and patterns, supporting lead generation, ensuring data integrity, and making recommendations for improving our CRM strategy.

Key Responsibilities
  • Collaborate with the Head of Sales Operations to assist with the day-to-day running of the CRM system.
  • Develop reports and dashboards to provide insights on sales performance and customer behavior.
  • Work with other teams, such as Sales, Marketing, and Customer Service, to ensure the CRM system is being used effectively and identify areas for improvement.
  • Identify opportunities for upselling based on customer data and interactions.
  • Support the development of email campaigns and reviewing their effectiveness with the Marketing team.
  • Support the integration of new companies onto the Gold-Vision platform.
  • Carry out UAT testing on new releases and projects.
  • Provide training and support on how to effectively use the CRM system.
Requirements
  • At least 3 years' experience within a Sales & Marketing analytical role or bachelor's degree (or similar) with a marketing/analytics focus.
  • Experience with CRM software and databases.
  • Strong/advanced Excel skills. Experience of data visualization software (esp. Power BI) would be advantageous.
  • Self-starter who is willing to develop new skills and be part of a growing business.
  • Strong problem-solving skills in order to identify issues and develop solutions.
  • Excellent communication skills (verbally and written) with the ability to manage relationships across a wide range of stakeholders.

Benefits

  • Salary up to £35,000 per annum depending on experience.
  • Remote working.
  • Royal London Pension.
  • My Marlowe Rewards platform including access to virtual GP.
  • Mental Health & Well-being Scheme.
  • Employee Recognition Scheme.
  • Paid Recommend a Friend Scheme (up to £2000* for successful referrals).

The WCS Group of companies are committed to equal opportunities for all people and recognize the value of having diverse teams that represent the communities we serve. We encourage and welcome applications from everyone regardless of age, gender, ethnicity, sexual orientation, faith, or disability.

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