Senior CRM Data Analyst

4 weeks ago

London, Greater London, United Kingdom EveryMatrix Full time

We are seeking a highly skilled Data Scientist with expertise in CRM and customer behavior analysis to join our newly founded CRM Data Science team at EveryMatrix in London.

About the role:

We are looking for an experienced CRM Data Scientist to play a crucial role in analyzing customer behavior on our gambling platforms, providing insights and building features that will drive our business strategies and enhance customer engagement.

Key Responsibilities:

  • Analyze large datasets to uncover patterns and insights related to customer behavior.
  • Develop predictive models to forecast customer activities and trends.
  • Collaborate with cross-functional teams to implement data-driven strategies.
  • Define and track key performance indicators (KPIs).
  • Utilize machine learning techniques to optimize CRM strategies, especially related to automated campaign optimization.
  • Communicate findings and recommendations to stakeholders in a clear and concise manner.

Requirements:

  • Masters or PhD degree in a quantitative field.
  • Proven experience of large-scale data analysis and hypothesis testing.
  • Strong proficiency in statistical analysis and predictive modeling.
  • Proficient in Python (pandas, scipy, numpy, scikit-learn) or R (tidyverse, data.table) along with SQL.
  • Excellent problem-solving skills and attention to detail.
  • Strong communication skills with the ability to present complex data insights to non-technical stakeholders.
  • Willingness to take ownership of analytics projects and be the engine driving them from ideation phase till bringing out the product to customers and beyond.

What will make you stand out:

  • Experience working in an analytics role in the gambling industry.
  • Experience with CRM data analysis and customer segmentation.
  • Knowledge of TensorFlow / PyTorch.
  • Expertise in using data visualization tools such as Google Looker and working with Google's BigQuery.
  • Experience in design and evaluation of A/B tests.
  • Familiarity with Bayesian statistics, especially for hypothesis testing. Extra points for good knowledge of Bayesian programming (PyMC3, etc).
  • Experience with application of optimization theory or reinforcement learning based on automated A/B testing.

Projects you might expect to work on:

  • Predicting future expected value and future potential value of individual customers.
  • Real-time prediction of customer churn.
  • Building multi-level customer segmentation driven by predictive models.

Our company culture:

  • 25 days of annual leave.
  • 5 days of sick leave.
  • Access to learning resources (Udemy, LinkedIn, O'Reilly).

We are committed to creating a supportive and inclusive workplace where you can thrive both personally and professionally. Come join us and experience the difference.

EveryMatrix is a member of the World Lottery Association (WLA) and European Lotteries Association. In September 2023, it became the first iGaming supplier to receive WLA Safer Gambling Certification. EveryMatrix is proud of its commitment to safer gambling and player protection while producing market-leading gaming solutions.

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