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Digital Marketing Manager
2 months ago
We are seeking a dynamic and ambitious Growth / Digital Marketing Manager to take a lead role in accelerating lead generation efforts for a global provider of specialised data and market intelligence products, serving banks and financial institutions.
Key Responsibilities- Develop and implement comprehensive marketing strategies that drive high-quality leads
- Utilise a mix of content, account-based, and performance marketing tactics to attract and convert leads from targeted institutions
- Continuously optimise campaigns across multiple channels, including search engines, social media, email, and display advertising
- Partner with Product Marketers to enhance their content and ad creatives
- Collaborate with Sales teams to align marketing efforts with sales goals and ensure a seamless lead handover
- Own the marketing automation strategy to increase lead-to-opportunity conversion
- Manage the customer data infrastructure across all customer touchpoints
- Analyse campaign performance, revenue attribution, and ROI
- Implement A/B testing and other data-driven methodologies to enhance conversion rates on websites and campaign landing pages
- Provide regular, detailed reports and actionable insights to management on the effectiveness of marketing activities and their contribution to business growth
This is an exciting and fast-paced opportunity for someone who wants to join a growing, global and exciting brand and help drive revenue growth through utilising clever marketing tactics.
