Shopper Marketing Specialist
1 month ago
Join a leading FMCG brand and drive awareness and engagement through innovative in-store marketing campaigns.
This is a superb opportunity to bring your skills and experience to a dynamic team and help shape the future of shopper marketing.
Key Responsibilities:
- Develop and execute impactful shopper activation plans to drive engagement in-store for major grocery accounts.
- Manage smaller retailer accounts and channels, including Convenience and the Ireland business.
- Oversee temporary and permanent POS and display equipment to empower Field Sales teams and enhance brand presence in-store.
- Collaborate on strategic projects aimed at driving in-store activation and standout for the brand.
- Support the team with admin and budget management, including tracking and reporting.
- Participate in sales, marketing forums, trade shows, and sampling events as needed.
- Engage with creative agencies and suppliers to ensure timely project delivery while aligning closely with key account stakeholders.
Requirements:
- Robust shopper, customer, trade or brand marketing experience gained in a leading FMCG environment.
- Understanding of the full shopper Journey touchpoints.
- High level of attention to detail.
- Commercial savvy and a good grasp of the grocery retail environment.
- Excellent communication and project management/organisational skills.
- Strong team player with a can-do attitude and drive for achievement.
- Confident and capable of operating at all levels – a good team player.
- Strong problem-solving abilities, excellent communication skills, and a collaborative mindset.
- A proactive learner with the ability to build relationships and promote a shopper-first approach across the business.
About the Role:
This is a fantastic opportunity for someone looking to further develop their career in FMCG, with lots of potential for growth for the Shopper Marketing function and for personal career development.
Contact: Adam Tarsh at adam@tarshpartnership.co.uk
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