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Digital Marketing Specialist
2 months ago
We are seeking a highly skilled Digital Marketing Executive to join our team at E3 Recruitment. As a key member of our marketing team, you will be responsible for developing and executing digital marketing campaigns across various channels to drive business growth and engagement.
Key Responsibilities- Plan, execute, and optimize digital marketing campaigns across social media, email, search engines, display advertising, and content marketing channels.
- Collaborate with the marketing team to create engaging and relevant digital content, including social media posts, blogs, infographics, videos, and landing pages.
- Develop and deliver internal and external communications strategies, including staff events and notice boards.
- Manage and maintain social media platforms, including scheduling posts, engaging with followers, analyzing performance metrics, and implementing strategies to grow the brand's social media presence.
- Design, implement, and monitor email marketing campaigns, segmenting the audience and using A/B testing to optimize performance and drive conversions.
- Conduct keyword research, monitor website traffic, and implement SEO best practices to improve organic search rankings.
- Manage pay-per-click (PPC) campaigns on platforms like Google Ads to drive targeted traffic and achieve marketing objectives.
- Use various analytical tools to track and measure the performance of digital marketing efforts, generating regular reports, analyzing data, and providing actionable insights to optimize campaigns and achieve marketing goals.
- Continuously improve website and landing page performance by identifying opportunities to enhance user experience, increase conversion rates, and decrease bounce rates.
- Stay updated on industry trends, consumer behavior, and competitor strategies to identify new opportunities and ensure the brand remains competitive in the digital landscape.
- Contribute to weekly, monthly, and quarterly marketing reports for internal stakeholders and external clients.
- Work closely with the marketing manager to set and manage digital marketing budgets effectively, ensuring maximum return on investment (ROI) for all marketing activities.
- 2-3 years of experience in a marketing position.
- Strong content creation skills, including copywriting, blogging, and designing digital content.
- Proficiency in digital marketing tools and platforms, including Google Ads, Facebook Ads, Google Analytics, SEO tools, and content management systems (CMS) like WordPress.
- Experience with email marketing platforms and marketing tools.
- Understanding of social media marketing and digital marketing concepts.
- Ability to develop engaging and relevant digital content that aligns with marketing strategies.
- Ability to use software like Canva, Adobe InDesign, and Adobe Photoshop.
- Great organization and time management skills.
- Creative skills and an eye for design.
- Ability to thrive in a fast-paced environment.
