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Strategic Marketing Director
2 months ago
The University of London is a leading provider of distance and digital education, offering programmes to over 40,000 students worldwide. We are seeking a Marketing Lead to lead on the development and execution of our student recruitment marketing and conversion strategy.
Key Responsibilities:
- Lead a team of marketers in the implementation of multichannel organic campaigns, leveraging customer relationship management (CRM) and email automation tools to drive personalized experiences and optimize student recruitment efforts.
- Oversee the development and delivery of integrated marketing campaigns in the national and international marketplace, working closely with key stakeholders and providing support and advice as needed.
- Use data to inform strategic decisions, identify trends, and measure campaign performance, ensuring continuous optimization of student recruitment activities.
- Be an enthusiastic and passionate marketing leader, an expert in target-driven campaigns, and a strong advocate and mentor for your team.
Our Commitment to Diversity and Inclusion:
The University of London is committed to promoting a diverse and inclusive working environment where we can all be ourselves and succeed. We particularly encourage applications from members of Black, Asian, and Minority Ethnic communities as this group is currently under-represented at all levels within the University.
Hybrid Working Framework:
The University operates a Hybrid Working framework, involving a mix of working remotely and in the office. Typically, the majority of employees will be able to agree to work remotely for up to 60% of their working week, role dependent.