Lead Marketing Strategist

1 month ago

Liverpool, Liverpool, United Kingdom Tencent Full time

Responsibilities:

About Tencent
Tencent is a premier internet and technology enterprise dedicated to enhancing the quality of life through innovative products and services. Established in 1998 and headquartered in Shenzhen, China, our mission is to leverage technology for the greater good.

We are recognized as a leading video game publisher globally, while also delivering high-quality digital content that enriches interactive entertainment experiences. Our diverse services include cloud computing, advertising, FinTech, and various enterprise solutions to facilitate our clients' digital transformation and business advancement.

About Level Infinite
Level Infinite serves as a worldwide game publisher, providing a comprehensive array of tailored services for game developers and studios across the globe.

Our commitment lies in delivering captivating and original gaming experiences to audiences everywhere, fostering a community that values inclusivity, connection, and accessibility. The brand supports a vast network of developers and partner studios, empowering them to realize the full potential of their games. Level Infinite is the publisher of acclaimed titles such as PUBG MOBILE and Goddess of Victory: NIKKE, and collaborates on projects like Fatshark's Warhammer 40,000: Darktide, Dune: Awakening from Funcom, Nightingale from Inflexion Studios, among others.

Key Responsibilities:

  • Oversee the annual strategic planning for the brand, focusing on industry events to enhance the visibility of the brand and its games, integrating all titles under the Level Infinite umbrella into these events to support successful launches.
  • Manage the marketing initiatives for the Level Infinite brand, crafting a comprehensive event strategy that conveys the brand narrative through impactful campaigns, amplifying key messages for game titles.
  • Collaborate closely with internal and external cross-functional teams (including game studios, design, PR, legal, etc.) to leverage their expertise throughout the production process, ensuring successful outcomes.
  • Facilitate communication and collaboration with regional teams to execute global strategies through meaningful local campaigns.
  • Evaluate the effectiveness of marketing campaigns and provide updates to marketing executives and the broader game department.
  • Create marketing materials, presentation documents, internal plans, and post-event analyses.

Requirements:

  • Bachelor's degree or equivalent experience in Marketing, Communications, English, or a related discipline.
  • 5+ years of experience within the gaming sector.
  • Proven track record in managing global industry events.
  • Strategic and creative thinker with a history of ownership and delivering results.
  • Strong analytical skills, capable of transforming qualitative and quantitative data into actionable insights.
  • Excellent interpersonal abilities, adept at influencing and presenting strategies to diverse audiences, while building robust relationships with game studios.
  • Resourceful problem-solver with a proactive approach; thrives under pressure.
  • Highly organized and detail-oriented project manager, skilled in multitasking and prioritization.
  • Exceptional written, verbal, and presentation skills.
  • Proficient in Keynote/PowerPoint, with the ability to narrate a compelling story visually.

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