SEO Strategist

7 days ago

Liverpool, Liverpool, United Kingdom Certain Advantage Full time
About the Role

Certain Advantage is seeking a highly skilled SEO Strategist to join our team. As an SEO Strategist, you will play a vital role in developing and implementing winning SEO strategies for multiple client accounts of varying size.

You will work across various elements of technical SEO, including local SEO and ecommerce SEO, using different tools. You will also be confident in your approach to manage and retain customers.

In this role, you will be supported by a wider team of content/copy professionals and also working alongside the Paid Media team. The business is very proud of their teams and you will be joining a business constantly on the road to success.

This will be a permanent full-time role, with hybrid working arrangements which is commutable from areas of the North West.

Key Responsibilities
  • Develop and execute comprehensive SEO strategies for a variety of clients across different industries.
  • Conduct in-depth keyword research and competitive analysis to identify high-potential opportunities.
  • Optimize website content, on-page elements, and technical SEO factors to improve search engine ranking.
  • Build high-quality backlinks through effective link-building strategies.
  • Monitor website traffic, analyse SEO performance metrics, and report on results to clients.
  • Stay up-to-date with the latest SEO trends and algorithm updates.
  • Collaborate with content creators, web developers, and other team members to ensure a holistic SEO approach.
  • Identify and recommend SEO tools and software to streamline processes.
  • Prepare proposals and presentations for potential clients.
  • Manage relationships with key clients and new customers.
Requirements
  • Experience as an SEO Executive/Manager or similar either agency side or inhouse.
  • Proven track record of success in increasing organic website traffic and search engine rankings.
  • Strong understanding of SEO best practices and principles, including on-page optimization, technical SEO, and link building.
  • Expertise in tools which could include Ahrefs, SEMrush, Google Search Console, Screaming Frog, Majestic and Surfer SEO.
  • Excellent writing and communication skills, with the ability to explain complex SEO concepts to customer base.
  • Analytics skills and a data-driven approach to problem-solving.
  • Excellent organisational skills and a meticulous attention to detail.
  • Passion for the digital marketing industry and a willingness to stay ahead of the curve.
  • Ability to work effectively within a team environment.

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