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Lead Generation Strategist

2 months ago

Liverpool, Liverpool, United Kingdom Reputation Full time
Why Choose Reputation?
  • Reputation has achieved significant growth, surpassing $100 million in Annual Recurring Revenue (ARR) and continues to expand globally.
  • We have secured over $200 million in investments from leading venture capital firms, showcasing our strong market position.
  • Trusted by over 250 partners, including major tech companies, our platform is recognized for excellence in customer feedback and engagement.
  • Our innovative solutions are utilized by numerous automotive manufacturers, healthcare systems, and property management firms.
  • Our leadership team fosters a culture of performance, where achievements are celebrated and career development is prioritized.
  • We thrive on collaboration, seeking individuals who value teamwork and a proactive approach to challenges.
  • Our Mission: To create meaningful connections between businesses and their communities.
We are in search of a proactive and results-oriented Demand Generation Manager to enhance our marketing efforts. The ideal candidate will possess a robust background in developing and executing demand generation initiatives that boost brand awareness, engagement, and conversion rates. This role is essential for generating quality leads and guiding them through the sales process, ultimately supporting the company's revenue objectives.

Key Responsibilities:

Lead Generation and Nurturing:
  • Craft and refine lead generation tactics to attract and convert high-value prospects.
  • Establish lead nurturing strategies to guide potential clients through the sales journey, utilizing email campaigns, content offerings, and retargeting efforts.
  • Leverage marketing automation platforms to implement and oversee campaigns effectively.
  • Work with the web team to ensure SEO and user experience align with pipeline goals.
Digital Demand Generation Strategy & Optimization:
  • Partner with content creators and product marketing managers to develop engaging content across digital channels to meet demand objectives.
  • Align digital strategies with target audience profiles and address various stages of the buyer's journey.
  • Design comprehensive, ongoing campaigns as well as targeted initiatives that align with sales programs.
  • Drive top-of-funnel demand generation activities, including webinars, videos, content syndication, and digital advertising to enhance website traffic and increase conversions.
  • Conduct A/B testing to gather insights for optimizing emails, landing pages, and digital initiatives.
Budget and Project Management:
  • Track and evaluate campaign expenditures and contributions against key performance indicators to maximize return on investment.
  • Lead cross-functional teams to promote collaboration, utilizing project management tools for task tracking.
Data Analysis and Reporting:
  • Analyze campaign performance metrics, focusing on lead quality, conversion rates, and overall ROI.
  • Provide regular insights and reports to marketing and sales teams to refine strategies and enhance campaign effectiveness.
Collaboration and Alignment:
  • Engage closely with sales teams to ensure alignment on lead generation objectives and target demographics.
  • Collaborate with various departments, including product marketing and analytics, to execute campaigns successfully.
Qualifications:
  • Bachelor's degree in Marketing, Business, or a related discipline.
  • 3-5 years of experience in demand generation, lead generation, or digital marketing.
  • Demonstrated success in creating and executing effective demand generation campaigns.
  • Proficiency in marketing automation and CRM systems.
  • Strong analytical capabilities with a focus on data-driven marketing.
  • Exceptional written and verbal communication skills.
  • Ability to juggle multiple projects and meet deadlines in a dynamic environment.
  • Creative problem-solver with a strategic outlook.
  • Preferred qualifications include experience in B2B marketing, particularly within technology or SaaS sectors.
  • Familiarity with SEO, PPC, and other digital marketing strategies.
  • Experience with A/B testing and optimization methodologies.
What to Expect at Reputation:
  • Flexible work arrangements.
  • Opportunities for career advancement with paid training programs.
  • Active Employee Resource Groups to foster engagement.
  • A commitment to an equitable workplace.
Employee Insights:

Our employees appreciate the numerous opportunities for growth and a positive work culture, as highlighted in their feedback. They value the support and resources provided to ensure success in their roles, alongside a healthy work-life balance.

Diversity and Inclusion:

Reputation embraces a global perspective, recognizing the value of diverse experiences in driving our success. We are committed to fostering a culture of diversity, inclusion, and belonging, ensuring every employee feels valued and empowered to make an impact.

Benefits:
  • Flexible paid time off.
  • Paid company holidays.
  • Wellness days for the entire company.
  • Access to various employee assistance programs and unique perks.
  • Comprehensive health, dental, and vision insurance.
  • 401K plan.
  • Paid maternity leave and employer-sponsored disability insurance.
We are an equal opportunity employer and celebrate diversity within our workforce. We do not discriminate based on any protected characteristics.