Brand Development Manager
7 days ago
Job Summary:
We are seeking a highly skilled Brand Manager to join our team and lead the development, growth, and management of our brand within the hair and beauty industry.
Key Responsibilities:
- Brand Strategy: Develop and implement a comprehensive brand strategy that aligns with our business objectives and drives brand growth and recognition.
- Marketing Planning: Create and execute annual marketing plans that support brand growth, including social media, PR, influencer marketing, trade shows, and events.
- Asset Development: Produce high-quality marketing assets, including print-based brand collateral, product promotions, in-store POS, and merchandising.
- Content Creation: Develop and manage all website content, social media content, and influencer relationships to engage with customers and promote the brand.
- Product Launches: Lead the marketing efforts for new product launches, including campaign development and execution.
- Competitor Analysis: Monitor customer and competitor activity to identify trends and inform new product development (NPD).
- Trade Shows: Plan and attend trade shows to showcase our brand and products.
Requirements:
- Experience: 4+ years of experience in a brand management role, preferably within the hair and/or beauty industry.
- Commercial Acumen: Strong commercial and strategic thinking, with the ability to drive business growth and profitability.
- Project Management: Experience managing projects through agencies to ensure successful delivery.
- Travel: 2-3 days of travel per month.
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