Brand Development Manager

7 days ago


Birmingham, Birmingham, United Kingdom Pitch Full time

Job Summary:

We are seeking a highly skilled Brand Manager to join our team and lead the development, growth, and management of our brand within the hair and beauty industry.

Key Responsibilities:

  • Brand Strategy: Develop and implement a comprehensive brand strategy that aligns with our business objectives and drives brand growth and recognition.
  • Marketing Planning: Create and execute annual marketing plans that support brand growth, including social media, PR, influencer marketing, trade shows, and events.
  • Asset Development: Produce high-quality marketing assets, including print-based brand collateral, product promotions, in-store POS, and merchandising.
  • Content Creation: Develop and manage all website content, social media content, and influencer relationships to engage with customers and promote the brand.
  • Product Launches: Lead the marketing efforts for new product launches, including campaign development and execution.
  • Competitor Analysis: Monitor customer and competitor activity to identify trends and inform new product development (NPD).
  • Trade Shows: Plan and attend trade shows to showcase our brand and products.

Requirements:

  • Experience: 4+ years of experience in a brand management role, preferably within the hair and/or beauty industry.
  • Commercial Acumen: Strong commercial and strategic thinking, with the ability to drive business growth and profitability.
  • Project Management: Experience managing projects through agencies to ensure successful delivery.
  • Travel: 2-3 days of travel per month.


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