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2 months ago
About the Role
We are seeking a highly skilled Marketing Automation Analyst to join our team at Merit Data and Technology. As a key member of our marketing team, you will be responsible for creating and executing email campaigns that drive business results.
Responsibilities
- Design and develop email templates with mobile responsiveness to engage our target audience.
- Utilize marketing automation tools to build targeted audiences and create data-driven campaigns.
- Collaborate with the creative team to develop and execute email campaigns that meet business objectives.
- Analyze campaign performance and provide insights to optimize future campaigns.
- Work closely with the audience team to understand first-party and third-party audience data and develop strategies to leverage it.
- Ensure timely completion of email campaigns and take ownership of their success.
Requirements
- Proven experience in email marketing with a focus on mobile responsiveness.
- Hands-on experience with marketing automation tools and their capabilities.
- Excellent knowledge of audience segmentation and data analysis.
- Background in working with various brands and platforms in marketing automation.
- Understanding of B2B marketing principles and strategies.
- Experience with analytics and reporting platforms.
- Strong written and verbal communication skills.
- Ability to multitask, problem-solve, and take ownership of projects.
What We Offer
As a Marketing Automation Analyst at Merit Data and Technology, you will have the opportunity to work with a talented team, develop your skills, and contribute to the success of our marketing efforts. We offer a dynamic work environment, competitive compensation, and opportunities for growth and development.
