Product Marketing Strategist
7 days ago
We are seeking a highly skilled Product Marketing Manager to join our team at Sadler Recruitment Ltd. As a Product Marketing Manager, you will be responsible for developing and executing product marketing strategies that drive business growth and revenue.
Key Responsibilities- Product Marketing:
- Develop and execute product marketing campaigns that drive awareness, interest, and sales.
- Identify and execute strategic themes to drive competitive positioning and ensure awareness of key product strengths and differentiators.
- Craft product marketing messages and unique selling points that set the brand and products apart from the rest of the market.
- Deliver effective copywriting, product positioning and messaging, and assist in the development of graphical product and production assets.
- Product Lifecycle Management:
- Monitor key market trends, conduct competitor analysis, and track and analyze the performance of our products, to drive category reviews and inform product strategy.
- Develop, manage and monitor the product portfolio, to develop product mix strategies which identify gaps and fill market needs.
- Analyze performance data and deliver appropriate pricing and promotion tactics.
- Product Development:
- Become the product subject matter expert, using insights into product capabilities, customer needs, and competitive landscape, to develop and drive effective marketecture and inform new product development.
- Create and execute go-to-market plans for new products, specifically developing messaging and market positioning around products.
- Work with product management teams to develop timelines and deadlines for new product development and launch activities.
- Present products to both internal teams and clients, discussing sales strategy and using market research to establish product pricing.
- Project management and hands-on execution of go-to-market content creation including copywriting of key market assets.
- Work with global markets to develop product launching and promotion activities, share best practices and ensure compliance.
- Drive post-launch tracking and marketing activity.
- Bachelor's degree in marketing, business, or a related field.
- Vast product-specific marketing experience, including creating go-to-market plans for new and existing products.
- Experience with market segmentation, competitive positioning, and USP development.
- Demonstrable experience in managing marketing campaigns from concept to completion.
- Proven track record in go-to-market product launches and marketing campaigns.
- Strong project management skills and managing timelines and milestones.
- Strong skills in creating scalable marketing content.
- Excellent communication skills and ability to thrive in a fast-paced environment.
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