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Marketing Automation Strategist

2 months ago

Edinburgh, Edinburgh, United Kingdom Harnham Full time

Job Title: Marketing Automation Specialist

About the Role:

We are seeking a highly skilled Marketing Automation Specialist to join our team at Harnham. As a Marketing Automation Specialist, you will be responsible for optimizing the entire customer journey across various channels, making journeys more automated, and analyzing how they flow through different channels.

Key Responsibilities:

  • Optimize customer journeys across multiple channels
  • Automate and analyze customer journey flows
  • Collaborate with the development team to create new workflows
  • Conduct A/B tests and optimization when necessary

Requirements:

  • Previous experience in marketing, copy, communications, or design
  • HTML experience
  • Experience with ESPs
  • Commercially minded and systems-oriented
  • Basic SQL knowledge is a plus
  • Experience conducting A/B tests
  • Experience mapping out customer journeys

About Us:

Harnham is a leading recruitment agency specializing in digital and technology roles. We are committed to helping our clients find the best talent in the industry.