Marketing Automation Strategist

1 week ago


Edinburgh, Edinburgh, United Kingdom Harnham Full time

About the Role

Harnham is seeking a Marketing Automation Specialist to join our team. As a Marketing Automation Specialist, you will be responsible for optimising the entire customer journey across various channels, making journeys more automated, and analysing how they flow through different channels.

Key Responsibilities

  • Optimise customer journeys across multiple channels
  • Automate and analyse customer journey flows
  • Collaborate with the development team to create new workflows
  • Conduct A/B tests and optimisation when necessary

Requirements

  • Previous experience in marketing, copy, communications, or design
  • HTML experience
  • Experience with ESPs
  • Commercially minded and process-oriented
  • Basic SQL knowledge is a plus
  • Experience conducting A/B tests
  • Experience mapping out customer journeys

About Harnham

Harnham is a leading recruitment agency specialising in digital and technology roles. We work with a range of clients across various industries, including the F&B sector.



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