Marketing Automation Strategist

7 days ago

Edinburgh, Edinburgh, United Kingdom Beer52 | B-Corp Full time
About the Role

We are seeking a highly skilled Marketing Automation Strategist to join our dynamic team at Beer52 | B-Corp. This role will be pivotal in designing, implementing, and optimizing marketing automation pipelines to drive customer engagement, retention, and growth.

Key Responsibilities
  • Campaign Development: Develop and execute automated marketing campaigns focused on reactivations, referrals, upgrades, cross-selling, and retentions.
  • Customer Journey Mapping: Design and optimize customer journeys to enhance onboarding, engagement, and retention. Implement pipelines with our technical team and track success.
  • A/B Testing and Optimization: Conduct split testing on various campaign elements (subject lines, offers, content, CTAs, send times) to optimize performance. Analyze results and apply insights to improve future campaigns.
  • Multichannel Integration: Coordinate marketing efforts across multiple channels, including email, SMS, direct mail, and telesales.
  • Cross-functional Collaboration: Work with various departments such as compliance, design, and marketing teams to support and optimize CRM initiatives and campaigns.
Requirements
  • Email Marketing and CRM Tools: Experience in email marketing and familiarity with CRM platforms and optimization tools (e.g., Sendgrid, CrazyEgg, etc).
  • Data Analysis: Proficiency in using analytics tools to measure and analyze campaign performance, with a focus on deriving actionable insights. Also comfortable with bespoke analysis work outside of analytics tools.
  • Organizational Skills: Strong organizational and time management abilities, capable of managing multiple projects and meeting deadlines.
  • Attention to Detail: Keen eye for detail, ensuring accuracy and thorough quality assurance in all communications and segments.
  • Team Collaboration: Excellent communication and collaboration skills, able to work effectively within cross-functional teams, including technical teams, and independently.
Qualifications
  • Degree in Marketing, Business, or Technical field.
  • 3+ years of experience in email marketing, CRM, digital marketing, or related data role.
  • Knowledge of HTML, SQL, or Python would be advantageous.
  • Proactive, motivated, and able to adapt to fast-paced environments.
  • Familiar with project management methodologies.
What We Offer
  • Competitive salary.
  • Company pension.
  • Hybrid working arrangement.
  • 33 days holiday (includes Bank Holidays).
  • We want you to enjoy and know our product; a complimentary 12-pack of beer and a 3-pack of wine delivered to your door each month.
  • Cycle to work scheme.
  • Private Health Insurance.
  • Volunteering day.
  • Enhanced Parental Leave, sick leave, and personal leave pay.
  • Regular team building and social activities.

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