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Marketing Automation Strategist

2 months ago

Edinburgh, Edinburgh, United Kingdom Harnham Full time
About the Role

**Marketing Automation Specialist**

We are seeking a highly skilled Marketing Automation Specialist to join our team at Harnham. As a key member of our marketing team, you will be responsible for optimizing the entire customer journey across various channels, making it more automated and analyzing how it flows through different channels.

Key Responsibilities:

  • Develop and implement marketing automation strategies to improve customer engagement and conversion rates
  • Work closely with the development team to design and implement new workflows and processes
  • Conduct A/B tests and optimization to ensure maximum ROI
  • Collaborate with cross-functional teams to align marketing efforts with business objectives

Requirements:

  • Previous experience in marketing, copy, communications, or design
  • HTML experience and knowledge of ESPs
  • Commercially minded and systems-oriented
  • Basic SQL knowledge is a plus
  • Experience conducting A/B tests and mapping out customer journeys

What We Offer:

  • A dynamic and supportive work environment
  • Opportunities for professional growth and development
  • A competitive salary and benefits package