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Marketing Manager-B2B Events

2 months ago

London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time £45,000
{"title": "Events Marketing Manager", "subtitle": "Drive growth and revenue for our global conferences", "content": "

We are seeking an experienced Events Marketing Manager to join our team in Central London. As a key member of our marketing department, you will be responsible for developing and implementing high-calibre marketing campaigns for our conferences and awards.

With a strong background in B2B events marketing, you will have a proven track record of meeting or exceeding audience acquisition targets. You will be confident in your ability to use Excel, CRM, and marketing automation platforms, and have a good eye for design and the ability to produce high-quality marketing materials.

As a hybrid role, you will work closely with our Operations and Programming teams to produce marketing deliverables, including sponsor material and post-event reports. You will also be responsible for building and managing databases, keeping data up to date and relevant for every campaign.

We offer a competitive salary of up to £45k basic, with a 10% bonus and superb benefits. This is an exciting opportunity to join a market leader in B2B publishing and conferences, with excellent opportunities for progressing your career.

Key responsibilities:

  • Develop and implement high-calibre marketing campaigns for multiple conferences and awards
  • Utilise a mix of channels, including email, social media, and content marketing, to maximise event visibility and registration
  • Use intuitive lead-generation techniques for data capture of new prospects
  • Devise and implement strategies to increase the return rate of event attendees
  • Build and manage databases, keeping data up to date and relevant for every campaign
  • Manage event websites, ensuring they are user-friendly and optimised for conversion
  • Create and manage partnerships with media/association partners, as well as speakers and sponsors, to further expose the brand and maximise revenue
  • Develop and deliver content marketing strategies that enhance the events' social media
  • Coordinate with Operations and Programming teams to produce marketing deliverables, including sponsor material and post-event reports
", "requirements": "

We are looking for a highly motivated and experienced Events Marketing Manager to join our team. The ideal candidate will have:

  • A minimum of 3 years of B2B events marketing experience, preferably with experience in conferences and awards
  • Experience working in the B2B financial, data, or market intelligence sectors
  • Experience devising or influencing events pricing strategies
  • Strong experience managing marketing for multiple events simultaneously, with a track record of meeting or exceeding audience acquisition targets
  • Confident use of Excel, CRM, and marketing automation platforms (SalesForce & Pardot ideally)
  • Solid experience using social media marketing (ideally LinkedIn Ads)
  • Excellent written and verbal communication skills in English
  • A good eye for design and the ability to produce high-quality marketing materials
", "company": "Marketing Talent | Marketing Recruitment Experts"}