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Senior Digital Insights Manager
2 months ago
We are seeking a highly skilled and experienced Senior Digital Insights Manager to lead our Digital Trading & Marketing Analytics team at Reed Technology. As a key member of our commercial team, you will play a critical role in shaping our digital strategy and driving business growth.
Key Responsibilities- Lead and define the roadmap for the Digital Trading & Marketing Analytics team, ensuring alignment with business objectives.
- Develop and deliver actionable insights that inform commercial decisions, driving revenue growth and business expansion.
- Collaborate with stakeholders across the organization to design and implement new reporting requirements, fostering a data-driven culture.
- Design and implement data visualizations and dashboards to simplify complex data sets, providing clear and actionable reports.
- Stay up-to-date with emerging trends and technologies, championing the adoption of new tracking and reporting capabilities.
- Develop and maintain expertise in Google Analytics 360, GA4, BigQuery, and other relevant tools, ensuring seamless integration with our existing infrastructure.
- Lead by example, mentoring and developing a high-performing team of digital analysts, fostering a culture of collaboration and innovation.
- Proven experience leading a digital analytics team or as a lead web analyst in a fast-paced, commercial eCommerce setting.
- Expertise in Google Analytics 360 and hands-on experience with GA4.
- Proficiency in dashboard presentation platforms such as Data Studio, Tableau, with Looker experience being advantageous.
- Strong command of BigQuery and familiarity with Google Analytics UA/GA4 schema.
- Competence in mapping event tracking to BigQuery GA schemas.
- Solid understanding of digital data structures, including data flow from websites to Google Analytics and BigQuery.
- Knowledge of MVT, A/B testing, and analytics tools.
- Awareness of GDPR legislation and its implications for digital analytics.
- Exceptional interpersonal and communication skills, with a track record of influencing others.
- Leadership skills with the ability to mentor and develop a team.
- Commercial acumen, analytical prowess, and proven decision-making capabilities.
- Self-motivated with the ability to work independently, manage time effectively, and prioritize tasks.
- Experience in designing and implementing new processes in a dynamic environment.
- Comfortable working with ambiguity in an international context.
- Flexible and collaborative, able to work in a cross-functional, matrixed environment.
- Initiative, teamwork, and adaptability are essential.
- SQL proficiency.
