Sales Director
4 weeks ago
Alexander Steele Recruitment is delighted to announce a Sales Director position with a successful and market-leading FMCG brand.
Key Responsibilities- Achieve business goals and revenue targets through effective leadership and strategic planning.
- Recruit, manage, and develop a team of Regional and Area Managers, as well as localised Company Trainers, to drive sales growth across the UK.
- Oversee daily operations, manage budgets, and set performance objectives across all regions to ensure efficient and cost-effective operations.
- Collaborate with the board and key stakeholders to drive the continued growth of a multichannel retail business and associated functions/departments.
- Implement business, marketing, and advertising plans to drive sales and revenue growth.
- Plan, evaluate, and optimise operations to ensure efficiency and cost-effectiveness.
- Prepare and present monthly analysis and reports on operations and sales initiatives.
- Develop sales targets and strategies to deliver the company growth plan.
- Provide feedback on competitor positioning across the UK.
- Contribute to the creation of commercial and promotional activity within the marketing calendar to drive sales at a national, regional, cluster, or individual store level.
- Work with the operations department to create robust processes to ensure store standards and cleanliness are maintained at all times.
- Utilise agreed systems to manage regional functions, analysis, and documentation.
- Ensure adherence to company promotional and commercial guidelines.
- Liaise directly with the operations department on store stock positions, identifying gaps and maximising store and stock efficiency across the estate.
- Accountable for the scheduling, budget control, and management of Area Sales Managers, Cluster Managers, and all store hours across the estate.
- Day-to-day management and leadership of the retail business, overseeing various areas.
- Create working schedules to ensure labour spending is under budget and used effectively.
- Liaise directly with the finance director on monthly P&L performance and drive efficiencies to deliver a profitable portfolio.
- Control cost of stationery/consumable items in store.
- Oversee regional field team travel effectively and adherence to the company travel and expenses policy.
- Coordinate with all HQ teams for operational process execution.
- Develop strong interdepartmental links with cross-functional department heads.
- Weekly reports on regional, cluster, and individual store and staff performance, changes to process, and operational highlights across the business.
- Ownership of the weekly retail store bulletin and relative store communications.
- Monthly sales review meetings with the managing directors.
- Subject to agreed criteria, recruit, train, set action and targets, appraise, and manage performance, development, coaching, and general support of all team members to ensure targets are met.
- Identify key areas to drive sales performance, plan, and implement action to achieve sales growth.
- Support and create initiatives for company KPIs, the staff incentive scheme, and any other initiatives being prioritised by the group.
- Set an example for team members of commitment, process, and activities, work ethics, and habits, and personal character.
- Contribute to the redevelopment of the sales training and staff development training plans, from store staff to Store Managers, to Cluster Managers, and Area Sales Managers respectively.
- Lead in the review and relaunch of new start welcome packs, contents, and internal system processes, staff digital workbooks, and training programmes, and first two weeks training design.
- Review training practices, E-Learning processes, and modules in line with the company's desired image.
For more information on this role, please contact Lewis Miller at lewis.miller@alexandersteele.com.
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