Senior Ecommerce Director

2 weeks ago


London, Greater London, United Kingdom Rat & Boa Full time

About Us

Rat & Boa is a pioneering fashion label that embodies the essence of duality. Founded in 2015 by friends Valentina Muntoni and Stephanie Bennett, our brand is a celebration of femininity and individuality. We craft timeless pieces that elevate every moment of dressing up, blending nostalgic glamour with a modern twist.

The Role

We are seeking a commercially focused Senior Ecommerce Manager to lead our ecommerce function as we expand globally. Reporting directly into the Digital Director, this role will take ownership of the Direct-to-Consumer (DTC) trading channel, drive sales and conversion, manage stock budgeting and forecasting, and enhance the customer experience.

Key Responsibilities

  • Develop and execute the ecommerce strategy in collaboration with the Digital team.
  • Own the DTC channel and drive sales growth across our 4 Shopify stores.
  • Manage budgeting and forecasting on an annual, monthly, and weekly basis.
  • Collaborate with Merchandising to ensure optimal stock levels and forecast product performance to determine buying volumes.
  • Report and analyze website performance, identifying growth opportunities.
  • Manage daily operations on the Shopify stores, ensuring accurate and optimized product listings, trade-led visual merchandising, and navigation.
  • Own the trading and marketing calendar in collaboration with the Marketing team.
  • Collaborate with the wider Digital team for promotional activities, collection launches, email marketing, performance marketing, and influencer campaigns.
  • Lead website enhancements and customer journeys to support conversion and Average Order Value (AOV) uplifts.
  • Develop and execute the international strategy, managing all aspects of localizing websites.
  • Manage on-page Search Engine Optimization (SEO), ensuring an optimal site structure and technical setup.
  • Act as the website brand guardian, ensuring a seamless brand experience at all times.

Requirements

We are looking for a candidate who can demonstrate...

  • Extensive experience in ecommerce trading and visual merchandising.
  • Experience in budgeting and forecasting.
  • Experience working within fashion retail.
  • Commercial acumen and strong numerical skills.
  • Excellent reporting and presentation skills.
  • International experience, preferably in the US market.
  • A good understanding of creative needs within luxury fashion.
  • A self-starter with a problem-solving attitude.

Desirable Skills

  • Experience working with luxury fashion brands.
  • Experience growing an international fashion brand.
  • Experience launching localized websites, managing multiple languages.
  • Proficiency in using Data Studio, Funnel, and TripleWhale.

Benefits

  • Generous 30 days annual leave (plus bank holidays).
  • Company Pension.
  • Staff discount.
  • Continuous Personal Development.

Rat & Boa is an equal opportunities employer. We recognize the value of an inclusive workplace culture where everyone feels empowered to contribute their unique perspective. We encourage applicants from all backgrounds to apply.


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