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Senior Ecommerce Director

2 months ago

London, Greater London, United Kingdom Beringer Tame Full time
About the Role

We are seeking a highly skilled Senior Ecommerce Manager to join our team at Beringer Tame. As a key member of our leadership team, you will be responsible for driving the growth and success of our ecommerce channel.

Key Responsibilities
  • Trading: Oversee the day-to-day operations of our website to maximize customer experience and drive sales.
  • Ecommerce Strategy: Develop and implement ecommerce strategies to enhance website performance and customer engagement.
  • Data Analysis: Analyze performance against key performance indicators (KPIs), present insights to the Senior Leadership Team, and make data-driven recommendations.
  • Agency Management: Oversee digital marketing agencies across pay-per-click (PPC), search engine optimization (SEO), display advertising, affiliates, email marketing, and social media.
  • Website Optimization: Collaborate with in-house developers to enhance website speed, user experience (UX), and user interface (UI).
  • Brand Awareness: Partner with the marketing team to boost brand awareness, traffic quality, and customer acquisition.
  • Performance Optimization: Improve acquisition, conversion, and retention strategies for local audiences in the UK, North America, and Europe.
  • Trend Discovery: Stay ahead of industry trends to drive continuous website performance improvements.
  • Content Management: Oversee website uploads and landing page development.
  • Team Management: Manage the Community Manager to ensure targets are met and roles are executed efficiently.
Requirements
  • Digital Marketing: Deep knowledge of PPC, SEO, social media, display advertising, and affiliate channels.
  • UX/UI Understanding: Excellent grasp of UX, customer flow, and web analysis.
  • Technical Expertise: Proficiency in attribution modeling, website speed optimization, A/B testing, conversion management, and sales journey optimization.
  • Data Enthusiast: A passion for data, with meticulous attention to detail.
About Us

Beringer Tame is a rapidly growing online outdoorwear brand at an exciting inflection point. With recent investment driving expansion across the UK, US, and Europe, the ecommerce channel continues to experience unprecedented growth.