Senior Market Strategy Manager

3 weeks ago

Peterborough, Peterborough, United Kingdom Coloplast Full time

Strategic Market Manager

About Coloplast -

At Coloplast, we are committed to enhancing the quality of life for individuals with intimate healthcare requirements. Our Wound Care division is pivotal to this mission, and we are seeking a Strategic Market Manager to spearhead value generation and optimize our influence in this area.

Being part of Coloplast means engaging with a vibrant and innovative team focused on making a significant impact in healthcare. You will have the chance to work on transformative projects that will shape the future of Wound Care, collaborating with top professionals and stakeholders in the healthcare sector. We provide a competitive salary and comprehensive benefits.

The Role -

In this position, you will be tasked with crafting and implementing strategic marketing initiatives that emphasize the Coloplast Total Value Proposition. You will take the lead in developing UK value dossiers and submissions to pertinent UK organizations, ensuring our products are strategically positioned within clinical pathways. Your expertise will be crucial in representing Coloplast at public committee meetings and other relevant forums, advocating for our products and their advantages.

You will manage the publication strategy and execution of Health Economics and Outcomes Research publications, articulating clear and persuasive health economic value arguments and tools. Collaboration is essential, as you will partner with market managers and sales leaders to enhance the sales toolkit and external messaging. Your contributions will support the creation of impactful Health Economic publications, economic models, and budget impact models, as well as assist in pricing strategies and study designs for evidence generation.

A significant aspect of your role will involve formulating strategies and tools to aid field teams in navigating NHS barriers and broadening market access. You will engage with Trade Associations and national forums to leverage Coloplast's strategy, maintaining a national payer stakeholder map and engagement plan to ensure we address the needs of gatekeepers managing or commissioning the funding of our products. Staying informed about political and market developments, you will conduct horizon scanning to update the business on relevant trends.

Establishing and nurturing relationships with key internal and external stakeholders, including Coloplast's senior leadership teams, academics, clinicians, and NHS payers, will be vital. You will support reimbursement efforts, including the creation and development of Value Dossiers and maintaining a thorough database of Drug Tariff submissions.

Who Are We Looking For?

We are in search of a self-sufficient, entrepreneurial individual who is motivated to surpass expectations with a positive 'can do' attitude. Your ability to influence and sustain relationships with national opinion leaders and policymakers will be essential. As a dynamic presenter and communicator, you will effectively articulate complex concepts. Your strategic thinking and tactical execution skills, combined with excellent stakeholder management, will ensure you navigate and manage expectations seamlessly.

Highly collaborative, you will bring strong negotiation skills and a proven track record of successful project management. Your critical thinking will facilitate sound decision-making, while your high level of verbal and written communication skills and meticulous attention to detail will underpin your success in this role. Advanced planning and analytical capabilities are essential to deliver impactful results.

To qualify for this role, you will possess a minimum of 10+ years of experience in the MedTech and/or pharmaceutical sector. You will hold a degree or higher in marketing, health economics, life sciences, or a related field. Your extensive experience in market access and evidence within the UK MedTech or pharmaceutical industry, coupled with expert knowledge of NHS structures, decision-making processes, policies, and the payer environment, will be critical.

Your understanding of NHS data sources and governance requirements will enable you to effectively evaluate clinical and economic literature. You will have established networks with local and regional NHS bodies and payer stakeholders, and experience planning at a business unit level of complexity. Proven experience in leading high-level projects involving senior NHS/Social Care stakeholders is desirable. Proficiency in Microsoft Excel, Word, PowerPoint, and program management tools is required.

Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that simplify life for individuals with intimate healthcare needs. With a global presence in over 143 countries, we are one of the world's leading medical device companies. We are continuously expanding our business and always seeking innovative ways to advance – we explore, learn, and look for new methodologies.

Coloplast is dedicated to fostering an inclusive organization, where individuals bring their unique perspectives to work each day, realize their potential, and experience a strong sense of belonging because – and not despite – their differences. We encourage all qualified candidates to apply regardless of gender, age, race, nationality, ethnicity, sexual orientation, religious belief, or physical ability.

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