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Marketing Campaign Strategist

2 months ago

London, Greater London, United Kingdom InterQuest Group Full time
About the Role

We are seeking a highly skilled Marketing Campaign Strategist to join our team at InterQuest Group. As a key member of our marketing team, you will be responsible for developing and executing effective marketing campaigns that drive business growth and revenue.

Key Responsibilities
  • Develop and Implement Marketing Campaigns: Design, plan, and execute marketing campaigns that align with our business objectives and target audience needs.
  • Content Strategy and Creation: Develop and implement content strategies that drive engagement, conversion, and revenue. Create high-quality, customer-centric content, including blog posts, sales presentations, email campaigns, landing pages, video scripts, eBooks, and more.
  • SEO and Digital Marketing: Implement SEO best practices in all content to drive organic traffic. Work with our digital marketing team to enhance our online presence through SEO-optimized content.
  • Content Performance Metrics: Monitor content performance metrics (KPIs) at program and asset level. Work with our content operations team to create and maintain guidance and templates that ensure content governance and consistency in our go-to-market approach.
  • Team Collaboration: Collaborate with cross-functional teams, including sales, product, and customer success, to ensure alignment and effective execution of marketing campaigns.
Requirements
  • Exceptional Written and Verbal Communication Skills: Excellent attention to detail, proofreading, and copywriting skills, with a clear understanding of brand voice, style, and grammar.
  • Commercial Understanding: Clear understanding of the connection between business strategy and go-to-market approach.
  • Content Creation Expertise: Expertise in content creation across key functional areas, including demand marketing, sales enablement, customer engagement, brand, and reputation.
  • Project Management and Organizational Skills: Strong project management and organizational skills, with the ability to quickly learn and apply new business domain knowledge to content creation.
  • Technical Understanding: Technical understanding of digital platforms, including content management systems.
What We Offer
  • Competitive Basic Salary
  • Annual Bonus
  • Hybrid Working
  • Opportunity to Add a Leading, Global Brand to Your Portfolio