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CRM Assistant

2 months ago

Shirebrook, Derbyshire, United Kingdom Frasers Group Full time

About Frasers Group

Frasers Group is a leading retail company that is redefining the industry through digital innovation and unique store experiences. Our mission is to build the world's most admired and compelling brand ecosystem, and our purpose is to elevate the lives of our customers with access to the world's best brands and experiences.

Our Culture

We are a company that fears less and does more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail. We value individuals who are passionate about delivering exceptional customer experiences and are eager to learn and adapt to new technologies.

Job Summary

The CRM Assistant will support the CRM team in managing customer relationships through the effective use of CRM systems across Flannels, FRASERS, Studio, Amara, and Jack Wills. This role involves data management, assisting with marketing campaigns, and providing insights that help improve customer engagement and business performance.

Key Responsibilities

  • Support the development of the email marketing calendar using market trends and insights.
  • Create email briefs and write commercially driven copy.
  • Test and ensure all emails meet the brief deadlines.
  • Develop and test push notifications.
  • Liaise with wider teams to elevate the email offering.
  • Measure the performance of emails, including paid brand activity.

Requirements

  • Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).
  • Good communication skills, both written and verbal.
  • Ability to work independently and as part of a team.
  • Basic knowledge of data analysis and reporting tools.
  • A proactive and customer-focused approach to work.
  • Ability to handle multiple tasks and prioritize effectively.
  • Eagerness to learn and adapt to new technologies.