Influencer Marketing Manager

4 weeks ago


London, Greater London, United Kingdom HelloFresh Full time

About The Team:
This is an exceptional opportunity for a strategic and growth-oriented individual to take charge of our dynamic influencer channels within a high-performing and expanding team. We thrive on collaboration and maintain a focused mindset to achieve our collective growth objectives. Every team member is valued in our engaging and supportive environment. We are entrusted with the autonomy to manage our various channel budgets, enabling us to execute innovative and exciting campaigns. Our pace is rapid, and we are always on the move, seeking immediate impact while being proactive and forward-thinking. At HelloFresh, we are deeply data-driven, and our performance and results are what fuel our passion for our work.

Key Responsibilities:

The Influencer Marketing Lead will oversee the local marketing team’s efforts across our influencer performance channels, with a specific emphasis on customer acquisition through platforms like Instagram and YouTube. This role involves the daily management of organic influencer campaigns, analyzing influencer performance, and ensuring the channel scales effectively while maintaining a robust ROI to meet ambitious growth targets.

Campaign Management:

  • Directly booking talents and coordinating with our agency to ensure effective content delivery while reviewing performance on a daily basis.
  • Managing agency performance and negotiating rates to ensure alignment with core performance metrics.
  • Collaborating with global and legal teams to secure strong commercial agreements for top-tier talents within your channel.
  • Developing testing roadmaps and keeping local and global teams informed of progress.
  • Crafting unique briefs for large-scale influencer campaigns.
  • Serving as the primary contact for the brand team to ensure brand and product messages are communicated in accordance with our guidelines.
  • Identifying new growth opportunities within the influencer marketing landscape across both paid and organic channels.

Strategy, Budget Management & Performance:

  • Contributing to the annual marketing planning and budgeting while assisting in the development of a clearly defined influencer marketing strategy.
  • Supporting our marketing strategy by gathering insights through both quantitative and qualitative analyses of market trends, creative evaluations, and channel analytics.
  • Continuously innovating our testing pipeline to optimize performance KPIs.

Ideal Candidate Profile:

  • Proven experience in Influencer Marketing is essential.
  • Strong background in performance marketing.
  • A passion for discovering and unlocking new growth opportunities.
  • Experience in external/partner communications with the ability to build strong relationships with both internal and external stakeholders.
  • Highly organized, detail-oriented, and performance-driven with the capability to manage multiple active campaigns.
  • An analytical mindset when making decisions and proposing new strategies.
  • A self-starter with an entrepreneurial spirit, confident in working independently and delivering presentations internally.
  • A strong team player, recognizing that collaboration is key to success.
  • Excellent communication skills, capable of presenting data in an accessible manner to various stakeholders.
  • Proficient in data reporting and analysis, with strong experience in Google Sheets.

Benefits:

● 70% discount on HelloFresh or Green Chef boxes
● Company pension scheme
● Gym membership
● Private medical insurance options
● Electric vehicle scheme
● Financial support account
● Free professional development and coaching memberships
● Mental health support and employee assistance program
● Dog-friendly office environment
● Complimentary breakfast when in the office
● Eye care scheme
● Cycle to work initiative
● Group Life Assurance

Work Schedule: Hybrid working model with flexible start and finish times.

Next Steps: Your application will be reviewed, and if selected, a member of the Talent Acquisition Team will reach out to you.

You are expected to cooperate with HelloFresh in all health and safety matters and take reasonable care of your own health and safety as well as that of others affected by your work activities.

If you are currently a HelloFresh employee, please ensure you have discussed your application with your Line Manager.



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