Paid Media Strategist

2 weeks ago

London, Greater London, United Kingdom Influencer Full time

About Influencer

Influencer is a leading influencer marketing agency, renowned for its innovative approach that combines creativity, data, and technology. We leverage the power of 'people' and 'platforms' to deliver impactful campaigns that drive tangible results for our clients.

Our proprietary technologies, coupled with official partnerships and integrations with major social platforms, enable us to provide real-time reporting and accurate insights. As an Official Global Marketing Partner of both TikTok and Meta, we are at the forefront of the influencer marketing landscape.

We champion the 'True Human Influence' movement, advocating for creator campaigns to be evaluated based on their measurable outcomes rather than just likes and impressions.

Founded by prominent YouTube creator Caspar Lee and entrepreneur Ben Jeffries, Influencer has been guiding brands through the ever-evolving influencer marketing world since 2015. Our team of over 120 experts across Europe, North America, and the Middle East collaborates with a diverse range of clients, from global corporations like Google and Coca-Cola to innovative startups.

Role: Paid Media Strategist

As a Paid Media Strategist, you will play a pivotal role in developing and executing data-driven paid media strategies across various platforms. You will be responsible for:

  • Conducting thorough market research and competitive analysis to identify opportunities and trends.
  • Developing comprehensive paid media plans that align with client objectives and budgets.
  • Managing and optimizing campaigns across multiple channels, including search, social, and display advertising.
  • Analyzing campaign performance data and providing actionable insights to improve ROI.
  • Staying abreast of the latest industry trends and best practices.
About You

You are a passionate and results-oriented individual with a strong understanding of paid media strategies. You possess excellent analytical skills, attention to detail, and a proven track record of success in managing digital campaigns.

Your ability to collaborate effectively with cross-functional teams and communicate complex information clearly is essential for this role.

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