Commercial Director

4 weeks ago

London, Greater London, United Kingdom Influencer Full time

Who are we?

We are the originators of influencer marketing.

Influencer is an agency built at the intersection of creativity, data, and technology with a unique 'peoplepower & platform power' approach.

From big brand launches to shifting perceptions and from riding fast trends to driving footfall,Influencer builds ideas with impact to deliver outcomes that drive your business forward via anunmatched client experience.

Campaigns are underpinned by Influencer's game-changing proprietary technologies, which aresupercharged by official partnerships and data integrations with the world's leading social platforms forreal-time and accurate reporting. Influencer is an Official Global Marketing Partner of both TikTok andMeta.

We believe the more tangible, scaled outcomes that creators produce drive impact beyond just likes andimpressions. Influencer is championing the 'True Human Influence' movement; on a mission for creatorcampaigns to be judged in the same way as other media activations.

Founded by OG YouTube creator Caspar Lee & entrepreneur Ben Jeffries, Influencer has been helpingbrands navigate the ever-evolving influencer marketing landscape since 2015. In that time they havedeveloped valuable knowledge, experience, and technology that have enabled them to deliver thousandsof campaigns, for hundreds of brands in markets across the world. Today, Influencer has a team of 150+of the best talent in the industry, working across Europe, North America, and the Middle East. FromGoogle to Coca-Cola, from Amazon to Microsoft, and from TikTok to Meta - they work with companies,brands, and agencies across every vertical, building meaningful relationships between brands, creators,and their audiences.

The Role

We're looking for a fearless self-starter; who is strategic, self-motivated, extremely collaborative, andincredibly curious about brands, culture, communications, and connections - and above all, influencermarketing.

In this role, you will be responsible for driving the growth of our business in the UK; maximising ouropportunity for revenue growth across existing clients and platform partnerships in collaboration withyour colleagues in client service, as well as across new client prospects from key advertisers andagencies.

Our pipeline will be your obsession, ensuring we are delivering our proposition in the most compellingand competitive way across every opportunity, and strategically prioritising you and your teams timetowards those areas with the highest growth potential.

Alongside these direct responsibilities, you will have the opportunity to shape and elevate our businesswith your strategic vision and hands-on approach, working in partnership with your peers andcolleagues across EMEA to build Influencer into the market leader in the region.

Roles & Responsibilities:

  • Revenue Growth; Executing our revenue growth strategy across existing clients, platformpartners and new prospects to achieve our annual revenue and margin goals.

  • Building an industry-leading brand reputation; You will have an active presence in the market,delivering our positioning and growing the reputation of the Influencer brand across theindustry (in partnership with our marketing team) - both through how we market and pitchourselves to prospective clients, to how we maintain strong relationships with longstandingaccounts.
  • Pitching: You will be accountable for oversight of our sales pipeline, ensuring that crossfunctional colleagues are supported and managed when and where appropriate to maximiseconversion.

  • Scoping and Pricing: Working in partnership with client service leads to appropriately scopeand price campaigns to drive sales at required margin levels whilst remaining competitive inmarket
  • Forecasting and Reporting: Building revenue and margin projections and forecasts foranticipated growth and reporting on results on an ongoing basis.

  • Sales Team Management: Lead, manage and be accountable for a team of sellers drivingopportunity generation and overseeing responses to briefs.

Experience:

  • We are seeking a candidate with 10+ years of experience in marketing; strategically leading acommercial or sales function within the media space, with direct influencer marketingexperience a big plus.
  • You should have experience of selling agency-style services to a range of different clientsincluding selling directly to brands with strong client relationship skills
  • Skilled at building strong stakeholder relationships; including with external clients and a rangeof different internal teams
  • You must have relationships within key clients and agencies in the market
  • Excellent proposal and presentation skills, with the ability to present to both internal and external stakeholders
  • You should have an understanding of what it takes to work with an early-stage company.
  • You should be able to show evidence of success in growing a customer base from the ground up.
  • You have an appetite for new challenges and a constant drive towards improvement
  • A self-starter who can build and manage the processes necessary to both deliver success and measure performance For information on our benefits and what makes us unique, please visit our website here At Influencer, we're committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We are committed to embedding Diversity, Equity & Inclusion into everything we do at Influencer, making it part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.

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