Brand and Communications Specialist
4 days ago
Epic Social is seeking a highly skilled Paid Media Executive to lead our digital marketing efforts. The ideal candidate will be responsible for developing and executing paid media marketing strategies to drive business growth and maximize performance.
Key Responsibilities:
- Develop and implement paid media marketing strategies to acquire new customers and maximize performance of existing customer base.
- Manage and deliver on paid media marketing activity with a focus on paid search and paid social.
- Plan and implement strategies across paid channels with a focus on Google, Meta, and Tiktok; identify potential areas for improvement.
- Discover and explore new opportunities for paid media to support brand growth.
- Analyze Google Analytics and other performance data to generate marketing strategy and performance reports.
- Drive innovation and explore new paid media opportunities.
- Collaborate with E-commerce Manager and stakeholders to create a successful digital environment.
Requirements:
- Proven experience in media management, advertising, and campaign management.
- Proficiency in using Google tools such as Google Ads and Google Analytics.
- Strong analytical skills with the ability to interpret data and trends.
- Excellent communication and negotiation abilities.
- Ability to work effectively in a fast-paced environment.
- A creative mindset with a strategic approach to media planning.
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