Search Engine Marketing Executive
7 days ago
Job Title: Biddable Media Executive
About Us: Anglian Home Improvements is a national multi-branded company that values expertise, collaboration, and strategic thinking. We are seeking a skilled Biddable Media Executive to manage our paid media campaigns and PPC across various platforms and drive exceptional performance.
Key Responsibilities:
- Develop and implement biddable media strategies, focusing on Google Ads and Google SA360 (Search Ads 360), to drive business growth and revenue.
- Optimise campaigns using Performance Max (P-Max) and Pmax, ensuring efficient use of budgets and achieving key performance indicators (KPIs).
- Utilise value-based bidding (VBB) strategies, including target return on ad spend (tROAS) and target cost per acquisition (tCPA), to enhance campaign performance and improve return on investment (ROI).
- Integrate first-party data with Google and Meta to create highly targeted and effective advertising strategies, driving customer engagement and conversion.
- Collaborate with cross-functional teams, including creative and analytics, to ensure seamless campaign execution and optimal results.
- Stay up-to-date with the latest digital advertising trends and best practices, applying this knowledge to drive continuous improvement and innovation in our paid media campaigns.
Requirements:
- Proven experience in managing and optimising Google Ads campaigns, particularly Performance Max (P-Max) and Pmax.
- Strong analytical skills, with the ability to track and optimise campaign performance using data-driven insights.
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
- Strong understanding of value-based bidding (VBB) strategies and their application in paid media campaigns.
- Ability to stay up-to-date with the latest digital advertising trends and best practices.
What We Offer:
- A competitive salary and benefits package.
- Opportunities for professional growth and development.
- A dynamic and supportive work environment.
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