Search Engine Marketing Executive

7 days ago


Norwich, Norfolk, United Kingdom Anglian Home Improvements Careers Full time

About Anglian Home Improvements Careers:

We are a national multi-branded company that values expertise, collaboration, and strategic thinking. Our organization is seeking a skilled Biddable Media Executive to manage our paid media campaigns and PPC across various platforms and drive exceptional performance.

Key Responsibilities:

  • Develop and implement biddable media strategies, focusing on Google Ads and Google SA360 (Search Ads 360), to drive business growth and revenue.
  • Optimize campaigns using Performance Max (P-Max) and Pmax, ensuring efficient use of budgets and achieving key performance indicators (KPIs).
  • Utilize value-based bidding (VBB) strategies, including target return on ad spend (tROAS) and target cost per acquisition (tCPA), to enhance campaign performance and improve return on investment (ROI).
  • Integrate first-party data with Google and Meta to create highly targeted and effective advertising strategies, resulting in increased conversions and sales.
  • Collaborate with cross-functional teams, including creative and analytics, to ensure seamless campaign execution and maximize results.
  • Stay up-to-date with the latest digital advertising trends and best practices to drive continuous improvement and innovation in our paid media campaigns.

Requirements:

  • Proven experience in managing and optimizing Google Ads campaigns, particularly Performance Max (P-Max) and Pmax.
  • Strong analytical skills, with the ability to track and optimize campaign performance using data-driven insights.
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
  • Knowledge of value-based bidding (VBB) strategies, including tROAS and tCPA.
  • Experience with first-party data integration with Google and Meta.


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