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CRM Executive

2 months ago

London, Greater London, United Kingdom GIMO Full time
Job Title: CRM Executive

Global Interactive Marketing Online (GIMO) is a leading marketing agency and software developer within the iGaming industry. We are seeking a strategic thinker to join our team as a CRM Executive, responsible for leading the strategy and execution of CRM campaigns for our French market.

Key Responsibilities:
  • Create strategies for conversion, retention, and reactivation for our Sportsbook product for the French market
  • Analyze different customer segments, life cycle, and user experience to optimize user experience and increase ROI
  • Monitor segmented and targeted CRM campaigns, measuring ROI, prioritizing resources, and enabling continuous improvement in customer conversion, retention, and reactivation
  • Utilize data to evaluate and improve customer segmentation and conduct market research to follow trends within the sports betting industry
  • Ensure that the CRM systems meet our objectives and implement new tools to optimize our campaigns
  • Monitor and test the user experience, report errors, and follow up to improve user experience
  • Provide analysis of the competition, generating insights and sharing them with other areas and within the team
Requirements:
  • Native French speaker with advanced command of spoken and written English
  • Strong CRM background within the sportsbook industry, specifically in the French market
  • Highly analytical, commercially aware, and data-driven
  • Experience in the French gambling landscape and similar roles focused on sports betting
  • Minimum of 3 years of experience in marketing
  • Ability to work in a multicultural space and adapt to company culture
What We Offer:
  • Excellent benefits package
  • Company pension
  • Health & wellbeing programme
  • On-site parking
  • Private medical insurance
  • Sick pay
  • Work from home

We are an equal opportunities employer and welcome applications from individuals regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.