Marketing Director

2 weeks ago


Wellingborough, Northamptonshire, United Kingdom The One Group Full time
Marketing Manager

The One Group is seeking a highly skilled Marketing Manager to lead our marketing initiatives across multiple channels. As a key member of our team, you will be responsible for developing and executing a comprehensive marketing strategy that drives business growth and enhances our market position.

Key Responsibilities:
  • Develop and implement a marketing plan aligned with business goals
  • Manage the marketing budget and track performance against the plan
  • Monitor campaign performance and provide detailed reports and insights to optimize future efforts
  • Track and report on performance against the plan, making adjustments as necessary
  • Campaign development and execution of integrated marketing campaigns
  • Oversee the creation, implementation, and analysis of multi-channel marketing campaigns
  • Brand marketing - lead the development and implementation of brand strategies that enhance market position and customer engagement
  • Collaborate with creative teams to produce compelling content
  • Event coordination - plan, manage, and execute corporate events, trade shows, and other marketing-related events
  • Analyze the success of events, gather feedback, and make improvements for future events
  • Digital Marketing - oversee online presence, including website, SEO, social channels, and paid advertising
  • Manage SEO strategies to improve organic search rankings and drive website traffic
  • Oversee the company's social media presence, ensuring content is engaging and on-brand
  • Work with web developers to optimize the website for performance, usability, and conversions
  • CRM Experience: build and manage CRM strategies to generate new business and nurture existing customer relationships
  • Analyze CRM data to inform targeted marketing efforts
  • Prepare financial forecasts and reports, providing insight into the ROI of marketing activities
  • Identify cost-saving opportunities without compromising on quality
  • Mentor and develop a team of two direct reports, fostering a collaborative and high-performance culture
  • Conduct regular performance reviews, set clear objectives, and provide ongoing feedback
  • Identify training and development opportunities to enhance the team's skills and capabilities
Requirements:
  • Professional marketing qualification(s) and/or proven experience (3+ years) in marketing management and leadership
  • Campaign strategy and overall performance across multi-channel disciplines, including email marketing, social media, digital marketing, and traditional marketing and events
  • Proficient in data analysis and reporting, including GA

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