Retention Growth Manager

2 days ago

London, Greater London, United Kingdom Tala (We are Tala Ltd) Full time
Retention Growth Manager

TALA, a pioneering digital-first women's activewear company, has been on a rapid growth trajectory since its inception in 2019 by visionary entrepreneur Grace Beverley. Leveraging organic social traction, we've evolved into a business with a multifaceted performance marketing strategy across various channels. Following our success, we've secured funding from world-class venture capital and are currently experiencing extraordinary growth.

About the Role

We're seeking a dynamic and results-driven Retention Growth Manager (Maternity Cover) to lead and execute our retention strategy during a 10-month fixed-term contract. Our loyal community is at the heart of who we are as a brand, and you will be instrumental in driving growth from our existing customers, utilizing your expertise in retention & CRM strategy, execution, segmentation, and database growth.

Key Responsibilities
  • Manage budgets & targets provided by Finance and the TALA Management team.
  • Own and implement all CRM channel activity: ideation, briefs, approvals, execution, segmentation, testing & reporting.
  • Analyse & interpret results from CRM initiatives to drive continuous improvement.
  • Bring brand goals & objectives to life across CRM channels.
  • Own database growth across both Email & SMS, optimising & testing as required.
  • Develop our channel mix and follow market trends in CRM, retention, and loyalty to continuously evolve our strategy incorporating best practice and innovation.
  • Work closely with the brand, website, creative, and merchandising teams to deliver a seamless, best-in-class customer experience.
Requirements
  • 5+ years of Retention/CRM experience.
  • Proven track record of delivering successful CRM campaigns.
  • Data literate with strong excel/google suite skills and the ability to understand & use the output of data visualisation tools.
  • Expertise in planning & building both campaigns & automated CRM journeys.
  • In-depth knowledge of CRM best practices, data interpretation, and reporting.
What We Offer
  • Competitive salary.
  • Fun, startup working culture.
  • Tues – Thurs at our Vauxhall office, optional Mondays & Fridays remote.
  • Clothing allowance and discount on the best athleisure in the game.

We're excited to find the right candidate to join our team and contribute to our continued growth and success.

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