Marketing Director

6 days ago


Truro, Cornwall, United Kingdom Sanderson King Full time

Job Title: Marketing Director - Brand Strategist

Job Summary:

Sanderson King is seeking an experienced Marketing Director to lead the development and execution of the brand strategy for a well-established B2C brand based in Cornwall. As the creative lead and brand champion, you will be responsible for shaping the brand's identity and defining its spirit.

Key Responsibilities:

  • Leadership & Management:
    • Represent marketing at the board level, offering strategic input on growth plans and business strategy.
    • Develop and execute go-to-market strategies and brand-led growth plans to elevate market presence.
    • Oversee all marketing aspects, including Brand Marketing, Creative, Product, and Digital/E-commerce, aligning with business objectives.
    • Ensure brand consistency and integrity across all communication channels.
    • Manage the marketing team, fostering professional growth and driving performance.
    • Monitor budgets and ensure cost-effective marketing activities.
  • Storytelling and Brand Communications:
    • Craft a unified brand story to build presence and reputation across different audiences.
    • Execute annual communications plans to enhance customer experience and attract new audiences.
    • Oversee the creation and distribution of digital and print content, ensuring consistency and quality.
    • Manage digital advertising campaigns (PPC, Social, Meta, etc.) and drive traffic, engagement, and conversions.
    • Collaborate with internal teams and external agencies to produce impactful campaigns and materials.
    • Establish the brand on the national stage through PR efforts and media relations.
    • Develop partnerships with local businesses to create innovative products and campaigns.
  • Qualifications:
    • Bachelor's degree in Marketing, Business, or a related field.
    • Minimum 10 years in a senior marketing role, preferably within the hospitality or service sector.
    • Proven track record in driving revenue growth through effective marketing strategies.
    • Strong leadership and team management skills.
    • Excellent communication and interpersonal abilities.
    • Proficient in digital marketing tools and platforms (SEO, PPC, Social Media, etc.).
    • Creative thinker with analytical skills, able to translate insights into strategies.

What's on Offer:

  • Salary of up to £60,000.
  • Opportunity to work in a beautiful Cornwall location.
  • Professional development and career growth opportunities.
  • Collaborative and supportive work environment.

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