Marketing Director, Technology
1 month ago
The GSMA is seeking a highly experienced and innovative Marketing Director to lead the development and implementation of the technology marketing strategy. This is a key role within the organisation, responsible for driving the growth and evolution of the mobile ecosystem through effective marketing and communications.
Key Responsibilities:- Develop and implement comprehensive marketing strategies aligned with the overall GSMA Technology KPIs and objectives.
- Define the overall GSMA Technology value proposition and work with the team to develop compelling messaging that resonates with the target audiences.
- Coordinate and oversee marketing campaigns across various channels, including digital, social media, email, events, and traditional paid advertising.
- Develop a content strategy that educates, engages, and converts the target audience.
- Oversee digital marketing initiatives, including social media and email marketing.
- Ensure major events are planned, resourced, and delivered by direct and wider team.
- Support the lead-generation targets of adjacent marketing teams via ensuring appropriate messaging & processes are in place to drive high-quality leads to the respective sales teams.
- Implement strategies to drive member engagement, promote membership value, drive loyalty, and support ongoing member retention.
- Utilise marketing analytics tools to track key performance indicators (KPIs), measure the effectiveness of marketing campaigns, and provide regular reports and insights to stakeholders.
- Lead and mentor a team of marketing professionals, and provide guidance, support, and professional development opportunities to team members.
- Develop and manage the marketing budget for technology initiatives, ensuring efficient allocation of resources and maximising ROI.
We are looking for a highly experienced and innovative Marketing Director who can inspire a well-oiled team to deliver beyond the KPIs set. The ideal candidate will have a proven track record of overachieving against marketing KPIs and demonstrating exceptional ROI. They will have expertise in events, content marketing, database-focused marketing, website, social, and email marketing campaigns as well as building close industry relationships. The candidate will be a strategic thinker, able to define, articulate, and drive strategic marketing goals forward to completion. They will also have a strong ability to influence cross-departmentally to drive forward outcomes.
The successful candidate will be a keen focus on innovation and opportunities for continuous improvement, with strong written communication and presentation skills. They will be able to travel occasionally globally.
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