Senior Brand Lead

2 months ago


Glasgow, Glasgow City, United Kingdom Simple Online Healthcare Full time
About the Role

We are seeking a highly skilled and experienced Senior Brand Lead to join our team at Simple Online Healthcare. As a key member of our marketing department, you will be responsible for developing and executing our brand strategy, ensuring we stand out in the market and connect with our audiences.

This is a fantastic opportunity for someone with a deep understanding of brand management and a desire to make a big impact. You will have the chance to shape how our brand is perceived and be part of a dynamic and collaborative team.

Key Responsibilities
  • Develop and Implement Brand Strategy
    • Develop and implement the company's brand strategy, including positioning, messaging, and visual identity.
  • Manage Brand Budget
    • Manage the brand budget, ensuring all activities support the overall marketing objectives.
  • Lead Brand Campaigns
    • Lead the development and execution of brand campaigns, from creative concepts to media planning and execution.
  • Oversee Brand Teams
    • Oversee the PR, content, and studio teams, providing strategic leadership and day-to-day management.
  • Manage Corporate Assets
    • Own and manage corporate assets like social media channels.
  • Collaborate with Cross-Functional Teams
    • Collaborate with cross-functional teams to ensure consistent brand representation across all touchpoints.
  • Stay Up-to-Date with Industry Trends
    • Stay on top of industry trends and look for new opportunities to boost brand awareness and engagement.
  • Evaluate Campaign Effectiveness
    • Measure and evaluate the effectiveness of brand campaigns, making data-driven recommendations for improvement.
Requirements
  • Experience
    • Extensive experience in brand management, marketing, or communications, ideally within online businesses.
  • Skills
    • Strong understanding of brand strategy, positioning, and messaging.
    • Proficiency with SEO and creative tools.
Why You'll Love Working Here

This is a great role for someone who wants to take ownership of a brand and make a real impact. You will have the chance to shape how our brand is perceived and be part of a dynamic and collaborative team. Plus, you will be joining a company that values creativity, innovation, and leadership—and offers plenty of opportunities to grow.

  • 33 days (Inclusive of Bank Holidays) + 1 day after 2 years of service, up to 5 extra days
  • Extra day off for your birthday
  • Company share scheme
  • Bupa Private Healthcare
  • Income Protection
  • Cycle to Work Scheme
  • My Gym Discounts
  • Company pension scheme
  • Quarterly Team Training and Social Budget
  • Enhanced Maternity and Paternity Leave
  • Rewarding bonus incentive scheme
  • 24/7 helpline for physical and mental health support, counselling, and other wellbeing resources.
  • Love2Shop Discount
  • Hybrid working
  • Internal progression opportunities
  • Relaxed dress code


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