Brand Director
4 weeks ago
About the Role
The Brand Director will be responsible for leading and implementing the marketing strategy and activation for a strategic brand or set of brands that are key to C&C Group plc achieving its stated aim of protecting its core brands and building its premium portfolio.
Specifically, you will:
- Develop and execute annual brand plans for the assigned brand(s)
- Work with the Innovation & NPD Manager and Insight team to identify key opportunities for NPD that will grow the brand(s) with consumers
- Partner with the Channel Marketing team, Insight & MarComms teams, and commercial teams to translate commercial and marketing objectives into strong and robust campaigns
Key Accountabilities
- Brand strategy – working with the Director of Brand Marketing to ensure a clear brand strategy is in place for the brand(s)
- Develop and deliver annual consumer and brand performance objectives
- Brand planning and budget ownership – lead the development and implementation of annual brand plans and associated budgets
About You
Skills and Competencies:
- Passionate about consumers and the drinks market
- Highly commercial marketer with experience of managing brands to P&L level
- Good creative judgement and ability to think conceptually
- Proven ability to deliver outstanding results and excellent project management skills
About Us
C&C Group plc is a premium drinks company that owns, manufactures, markets, and distributes a unique portfolio of beer and cider brands in its home markets and across the globe.
We seek to champion and embed sustainability in everything that we do at C&C Group plc, while delivering joy to customers and respecting, supporting, and developing all our people to be their best.
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