Marketing Campaign Strategist
3 weeks ago
Gleeson Recruitment Group is pleased to partner with a well-established and reputable financial services organization in their quest for a Marketing Campaign Strategist to enhance their team.
In this pivotal role, you will be responsible for orchestrating, overseeing, and executing the organization’s marketing initiatives aimed at their clientele. Your expertise will be essential in crafting and deploying campaigns, content, and communications through the most effective marketing channels.
Key Responsibilities:
- Collaborate with the Senior Marketing Manager to devise and implement proactive, high-quality marketing initiatives that elevate brand visibility and support the strategic objectives of the business.
- Facilitate the adoption of a digital marketing strategy to boost awareness and engagement through various platforms, including email, social media, online sponsorships, and the corporate website.
- Lead the content creation for campaigns across targeted channels.
- Produce all campaign materials, including articles, social media updates, blogs, and video scripts, while coordinating with creative teams to develop compelling visual content.
- Design marketing initiatives that foster lead generation, customer acquisition, and retention.
- Evaluate and report on the performance of all campaigns, tactics, and channels.
- Formulate and implement strategies for campaign and channel enhancement to promote a culture of planning and ongoing improvement.
- Proactively identify and cultivate marketing opportunities that align with the brand’s objectives in innovative ways.
- Assist with various marketing projects as directed by the Senior Marketing Manager or Head of Marketing, ensuring timely delivery, budget adherence, and compliance with all regulatory standards.
Qualifications and Skills:
- Demonstrated experience in campaign management and execution across diverse marketing channels.
- Proficient in managing multiple multi-channel campaigns concurrently.
- Strong creative abilities complemented by exceptional writing and storytelling skills.
- Familiarity with the Financial Services sector, particularly within a client-side marketing environment.
- Analytical mindset with the capability to assess metrics, trends, and outcomes to enhance campaign effectiveness.
- Exceptional planning, organizational skills, attention to detail, and strong communication abilities.
- Capacity to thrive under pressure and meet stringent deadlines.
- Proficiency in Adobe Creative Suite or similar design software.
This role requires a commitment to working collaboratively within a dynamic team environment, contributing to the overall success of the marketing function.
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