Brand Manager

7 days ago


West Bromwich, Sandwell, United Kingdom TMRG Full time

Job Title: Marketing Manager

Company: TMRG, a leading manufacturer of safety products and workwear

Job Summary:

We are seeking a highly skilled Marketing Manager to join our team at TMRG. As a key member of our marketing department, you will play a crucial role in driving business growth through effective marketing strategies.

Key Responsibilities:

  • Lead and Develop the Marketing Department: Oversee the marketing team and develop strategies to improve marketing performance.
  • Collaborate with Cross-Functional Teams: Work closely with sales, product, and digital teams to develop and execute marketing campaigns.
  • Monitor and Analyze Key Performance Indicators: Track and analyze metrics related to brand awareness, perception, and engagement.
  • Content Creation: Work with agencies and the internal team to produce high-quality content for the website, social media, and trade publications.
  • Photoshoots and Content Production: Plan and lead photoshoots with the product team and external photographers to produce quality content.
  • SEO and Digital Marketing: Work with the Digital Manager to maximize SEO performance of websites and develop digital marketing strategies.
  • Research and Demand Generation: Research end-user requirements and develop demand-pull lead generation programs.
  • POS Programs and Marketing Materials: Develop and manage POS programs and ensure marketing brochures, documents, and records are aligned to industry vertical needs.
  • Trade Events and Marketing Budget: Plan and oversee trade events and take responsibility for marketing budget monitoring and reporting on campaign ROI.

Requirements:

  • Professional Qualification: Masters or Degree in Marketing
  • Leadership Experience: Experience in leading a successful marketing team
  • B2B Marketing Expertise: B2B marketing experience with an in-depth knowledge of creating engaging, integrated campaigns
  • SEO and Digital Marketing Knowledge: Knowledge of SEO and digital marketing strategies

What We Offer:

  • Company Pension Scheme: Enrolment to the company pension scheme
  • Annual Leave: 23 days annual leave (plus bank holidays)
  • EV Charging and Parking: EV charging on site and free parking


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