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Digital Marketing Specialist
2 months ago
Gleeson Recruitment Group is seeking a highly skilled Marketing Campaign Manager to join our team in Birmingham. As a key member of our marketing team, you will be responsible for planning, managing, and delivering high-quality marketing campaigns to drive brand awareness, consideration, and support the delivery of our strategic business plan.
Key Responsibilities- Develop and Execute Marketing Campaigns: Plan, manage, and deliver proactive high-quality campaigns, content, and outputs that drive brand awareness, consideration, and support the delivery of our strategic business plan.
- Support Digital Marketing Strategy: Support the implementation of a digital marketing approach to increase awareness and engagement, including email, social media, online sponsorships, and website.
- Lead Content Creation: Lead content for campaigns and desired channels, including writing all campaign outputs such as blogs, social media posts, articles, video storyboards, and working with the studio to create strong visual elements.
- Measure and Report Campaign Performance: Measure and report on all campaigns, tactics, and channels, and create and implement recommendations for campaign and channel optimization to support a culture of planning and continuous improvement.
- Support Marketing Projects: Support with marketing projects as required by the Senior Marketing Manager/Head of Marketing, ensuring all projects and campaigns are delivered on time, are within budget, and meet all regulatory guidelines.
- Proven Track Record in Campaign Management: Proven track record in campaign management and delivery across the marketing mix.
- Strong Creative Flair: Strong creative flair with excellent copywriting and storytelling abilities.
- Analytical Mindset: Good analytical mindset, able to analyze metrics/trends and results to drive campaign efficiencies.
- Attention to Detail: Meticulous planning, organization, attention to detail, tenacity, with excellent communication.
- Ability to Work Under Pressure: Ability to work under pressure and meet tight deadlines.
- Design Skills: Ability to use Adobe Creative Suite or other design-based software.
