Senior Marketing Manager for SMBs

3 weeks ago

London, Greater London, United Kingdom Gympass Full time

Join a company that prioritizes wellbeing

ABOUT US

Wellhub, previously known as Gympass, is a corporate wellness platform that connects employees with top-tier partners for fitness, mindfulness, therapy, nutrition, and sleep, all bundled into a single subscription that is more cost-effective than individual services. With our headquarters in NYC and a rapidly expanding global team across 11 countries, Wellhub offers a unique opportunity to advance your career in a high-growth tech environment that places employee wellbeing at the core of its culture.

THE ROLE

We are seeking a Senior Marketing Manager for SMBs to spearhead our marketing initiatives for small and medium-sized businesses within the EU, based in our London office.

The SMB Marketing Team at Wellhub is a vibrant and diverse group dedicated to enhancing our marketing outreach to small and medium enterprises globally. This team collaborates to design and implement strategic marketing campaigns that elevate Wellhub's visibility in the SMB sector, working closely with the Revenue, Product, and Technology teams.

YOUR CONTRIBUTIONS

  • Assist in formulating and executing marketing strategies for the SMB sector in the EU, aligning with Wellhub's overall business goals and supporting the SMB Marketing Senior Director in providing strategic insights for European markets.
  • Act as a primary liaison for the EU SMB Sales and Success teams, promoting collaboration to ensure marketing efforts align with sales targets.
  • Work with cross-functional teams to ensure that marketing campaigns resonate with EU audiences and contribute to revenue growth.
  • Engage with regional leaders in the SMB marketing team to foster a culture of collaboration and innovation.
  • Coordinate with marketing leaders across Enterprise and User Marketing to integrate SMB marketing strategies with broader business objectives.
  • Support the planning, execution, and refinement of multi-channel marketing campaigns for the SMB sector in the EU, guiding regional leads in their specific areas.
  • Regularly report on the performance of EU campaigns and initiatives, providing data, insights, and actionable plans to stakeholders.
  • Analyze market trends and customer insights specific to the EU to identify opportunities that inform strategic decisions for SMB marketing.
  • Assist in managing the SMB marketing budget for the EU, ensuring resources are allocated effectively to meet objectives.
  • Provide regular updates to executive leadership on the impact of SMB marketing initiatives, including key performance indicators (KPIs) and improvement recommendations.
  • Embody our mission by inspiring and empowering others, prioritizing your wellbeing and that of your colleagues, and fostering a supportive environment that encourages work-life balance.

WHO YOU ARE

  • An Experienced SMB Marketing Professional: Proven expertise in SMB marketing on a global scale, with 3-5 years of experience developing strategies that resonate within EU markets.
  • A Team-Oriented Collaborator: A strategic thinker who thrives in team settings and has a track record of contributing to diverse teams' success.
  • A Skilled Communicator: Excellent written and verbal communication skills, serving as the main point of contact for the EU SMB Sales and Success teams.
  • A Strategic Innovator: A forward-thinking professional skilled at identifying market opportunities and developing campaigns that drive customer acquisition and revenue growth.
  • An Adaptable Marketing Advocate: A proactive individual who excels in dynamic environments and is eager to contribute innovative ideas to enhance marketing strategies.
  • A Results-Driven Achiever: Goal-oriented with a history of delivering measurable results in the SMB marketing space.
  • Informed on EU Market Dynamics: Possesses a deep understanding of the EU business landscape and its unique nuances.

We encourage all interested candidates to apply, even if they do not meet every requirement. We are excited to explore how you could be a valuable addition to our team. Please note that prior experience in SMB marketing is a mandatory requirement for this role.

WHAT WE OFFER

As a wellness-focused company, we prioritize the health and wellbeing of our employees. Our benefits include:

  • WELLHUB: Access to onsite gyms, fitness studios, digital fitness programs, and wellness resources for meditation, nutrition, and mental health support.
  • FITNESS SUBSIDY: Additional support for accessing fitness facilities.
  • FLEXIBLE WORK: A hybrid office/remote structure with a home office stipend and monthly flexible work allowance.
  • FLEXIBLE SCHEDULE: The ability to adjust working hours based on personal schedules and business needs.
  • PAID TIME OFF: A minimum of 25 days of paid holiday per year, with additional days for tenure.
  • PARENTAL LEAVE: Paid parental leave for new parents and extended maternity leave.
  • CAREER GROWTH: Opportunities for personal and professional development.
  • CULTURE: A supportive environment filled with passionate individuals from around the globe.

DIVERSITY, EQUITY, AND INCLUSION

We are committed to creating a diverse and inclusive workplace where everyone feels they belong. Wellhub is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity or expression, sexual orientation, age, disability, national origin, veteran status, or any other basis covered by appropriate law.

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